Financing the Sport Enterprise

Financing the Sport Enterprise
by Thomas H. Sawyer, Michael Hypes, Julia Ann Hypes

Financing the Sport Enterprise
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Book Summary Information

Author: Julia Ann Hypes, Michael Hypes, Thomas H. Sawyer
Edition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2004-07
ISBN: 1571675205
Number of pages: 318
Publisher: Sagamore Publishing

Book Reviews of Financing the Sport Enterprise

Book Review: how to start and operate a sports team for fun and profit
Summary: 5 Stars

FINANCING THE SPORT ENTERPRISE by Thomas H. Sawyer, Michael Hypes, and Julin Ann Hypes. Sagamore Publishing, 804 North Neil St., Champaign, IL 61820; 800-327-5557; www.sagamorepub.com; jyedvobnick@sagamorepub.com. 2004. 316+vi pp. $54.95 trade paper, ISBN 1-57167-520-5. illustrations, tables, appendices, index.
Financial planning for purchasng a team, financial management, various revenue sources, licensing, box-office operations, and fund-raising--it's all here in this comprehensive, authoritative handbook on purchasing and operating a sport enterprise. Professor of Physical Education, Recreation and Sport Management is only one of Sawyer's credentials. Michal Hypes and Ann Hypes also hold university-level positions in sport management and have much other experience in this area besides. Guidance covers "The Foundations of Sports Finance" and steps of purchasing a team through creating a base of loyal fans for financial stability and fund-raising using volunteers and members of a boosters' club. Risk management, including proper insurance, is another basic financial subject covered. Frequently using bulleted lists and highlighted insets, the authors go into all of the significant sub-topics and considerations of their general topics in this outstanding manual primarily for the lay person with an interest in owning an amateur or semi-professional team.

Summary of Financing the Sport Enterprise

Designed to meet the standards established by the National Association for Sport and Physical Education (NASPE) and the North American Society for Sport Management (NASSM), this book is intended to provide professional practitioners and students in sport management a book with comprehensive survey coverage of the many traditional and innovative aspects of financial management. The focus of this text is upon the basics of financial management including, but not limited to:

* diversification of revenue,
* acquisition of revenue resources,
* financial management,
* auditing,
* sponsorships,
* licensing,
* franchises,
* fund raising, and more.

Different from most general finance texts, this book focuses on and uses many examples specific to the sports field. Plus, it has many practical examples and ideas for the practitioner to use:

* what are the 15 vital components to consider in making a sponsorship proposal? See page 119.
* what 11 key points are involved in licensing? See pages 125-128.

With this knowledge, readers will be able to take a proactive role in confronting the fiscal challenges faced by their organization.

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