Field Guide for the Experience Economy
by B. Joseph Pine & James H. Gilmore
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Book Summary Information
Author: B. Joseph Pine & James H. GilmoreEdition: Pamphlet
Published: 2005-06
ISBN: 0977784606
Number of pages: 12
Publisher: Strategic Horizons LLP
Book Reviews of Field Guide for the Experience Economy
Book Review: I'll never look at a door with the word Push on it the same way again.
Summary: 5 Stars
What does a fashion designer think (and then magically see) when they stare at a blank piece of paper? What does a college football scout see (and then instantly believe) while watching a high school athlete. I don't have those answers. They haven't written their own field guides yet. I do have the answer though to how Jim Gilmore and Joe Pine see and think while experiencing anything and everything. With the Field Guide, I get a glimpse into how they think.
And after reading, rereading, dog-earring, high-lighting, underlining, practicing and implementing their tools within the Field Guide, I now see and create experiential offerings in a thorough light. The Experience Economy originally helped me think and discuss; the Field Guide helps me see and do.
Summary of Field Guide for the Experience Economy
From B. Joseph Pine II and James H. Gilmore, authors of The Experience Economy, comes the Field Guide for the Experience Economy.A hands-on resource designed to provide real-world learning, the Field Guide contains key models and exercises for evaluating and extracting best principles from experiences throughout the Experience Economy including:
• 3S Model of Customer Relationships
• Assessing the "Sweet Spot" for Experiences
• Deciphering the Drama of Business Experiences
• G-way: Secondary Factors
• "Ing" the Thing
• Performing a Sensory Assessment
• Progression of Economic Value
• Real/Fake Matrix of Authenticity
• Taking Note of the Notable
• T-H-E-M-E Model
Geared for a wide variety of uses - from group learning and executive education, to university classes, employee training and even leading your own Learning Excursions - this pocket-sized reference packs powerful lessons in a compact package.
The Field Guide is an ideal tool to encourage learning and creative exploration among your co-workers, colleagues, clients, and throughout your entire organization.
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