Festival and Special Event Management (Wiley Australia Tourism)
by Johnny Allen, William O'Toole, Ian McDonnell, Robert L. Harris
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Book Summary Information
Author: Ian McDonnell, Johnny Allen, Robert L. Harris, William O'TooleEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2005-01-31
ISBN: 047080470X
Number of pages: 534
Publisher: Wiley
Book Reviews of Festival and Special Event Management (Wiley Australia Tourism)
Book Review: Comprehensive and up-to-date
Summary: 5 Stars
Although this book refers only to Australian festivals and events, it's loaded with management lessons, concepts and strategies that are universal. This is the best book I've been able to find on a subject that is scarcely written about (referring to large festivals). Thank you Johnny Allen, William O'Toole, Ian Mcdonnel and Robert Harris for sharing your knowledge.Jason Bosch
Director of ArgusFest
Summary of Festival and Special Event Management (Wiley Australia Tourism)
Festival and Special Event Management 3rd edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in the first edition. The new edition introduces new developments, professional 'tools' and regional impacts of festivals and special events.The role of information technology and economic analysis, regional development and the role of volunteers in festival and special events are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference.
* Revised content on the economic impacts of events
* New chapter on event tourism
* New end of chapter case studies
* New chapter on event project management
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