Fast Track Photographer: The Definitive New Approach to Successful Wedding Photography
by Dane Sanders
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Book Summary Information
Author: Dane SandersEdition: Paperback
Audio: English (Unknown); English (Published)
Published: 2008-08-08
ISBN: 0981745504
Number of pages: 224
Publisher: Cut Frame Press
Book Reviews of Fast Track Photographer: The Definitive New Approach to Successful Wedding Photography
Book Review: Painfully Awesome.
Summary: 5 Stars
Painfully Awesome. (I know it is a weird thing to say but just hear me out.) Sometimes you see, hear or in this case read something that makes your stomach turn. Something that makes you take a hard long look at who you are and how that persona is affecting your world and your business. Sometimes this painful, but it always makes you a better person in the long run. Fast Track Photographer grabs a hold of you from the second you pick it up and doesn't let go until it is finished wringing out the true; photographer, business person, and human, that you are. I am what you would call one of the "new kids on the block" when it comes to wedding photography and I would have been lost without Dane or this book.
Dane's book gives you easy-to-use tools that help you identify your weaknesses and strengths. Then it does the weirdest thing ever... it actually does what it says and teaches you how to focus on your strengths and exploit them!
The book is full of excellent real life examples of all of the points that Dane is trying to teach you. Some of the biggest names in the business are in here! And it is obvious that Dane has listened to their successes as well as failures in hopes of imparting some of that knowledge in his writing. If there was a wedding photography 101 class, this book should be the basis for the curriculum.
Dane is the real deal (I have had the pleasure of meeting him) and so is his book. You will come away from this read with a new sense of purpose and new direction for your business, you will also be surprised about how it is going to change you as a person... and I promise, it will. =)
I continue to encourage everyone I know to purchase this book. You don't need to be a Photographer to take its main concepts and apply them to your business. I know Coordinators, DJs, and florists that I have suggested this book to who love it and are applying Fast Track's concepts to their business and reaping the benefits.
If you are starting a business of any type, especially in today's constantly changing climate you need this book to maintain a competitive edge on the market.
BUY THIS BOOK. (I can't say this enough) You will be inspired; it will be a painfully awesome experience.
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Summary of Fast Track Photographer: The Definitive New Approach to Successful Wedding Photography
When photographers try to make the jump to the professional ranks, it is tempting to believe that a good approach is to mimic existing photographers who are perceived as successful. It turns out this approach is short sighted and can lead to some really bad habits that ultimately stunt the growth of enthusiast photographers.In Fast Track Photographer, author Dane Sanders makes the case that a far more effective approach is to get clear on the gifts and talents you as an particular individual bring to the table and build a vision from that starting plot point. The trajectory of that vision needs to be informed by the evolving landscape of service based businesses globally and wedding photography in particular but the starting point remains consistent.
Start with your most powerful resource: You.
To help identify your talents and strengths, Dane provides a powerful self assessment tool called the Photographer DNA (pDNA) that both describes your gifts and prescribes a road map to individual success around your personality, raw abilities and circumstances.
By the end of the book, the reader is empowered to not only navigate the exciting waters of the wedding photography industry, but do so with grace and dramatic speed.
In sum, Fast Track Photographer gives you powerful tools for discovering your core strengths and a foolproof plan for maximizing them in the flat new world we live in. If you want to build a recession-proof, competition-proof photo business in the 21st Century, you need to throw out the old rule book. You need to get on the Fast Track.
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