Eyeball Wars : a novel of dot-com intrigue
by David Meerman Scott

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Book Review: Lots to Offer
Summary: 5 Stars

Click on Richard Williams, who has it all: youth, wealth, A-list party action and a gorgeous TV-star girlfriend. He's the third generation of worldwide newspaper dynasty, Williams Media Group, publisher of big city tabloids including The New York Globe, The Sydney Star and The London Post. But Richard's got a big problem to go with his big assets: his jet-set lifestyle doesn't fly with his media-baron father. Pierce Williams kicks Richard out of the family business-with nothing but the shell of an Internet company to his name.

Richard links up with Zeke, salesman extraordinaire, and Darcy, self-proclaimed mistress of spin. The IT-age Three Musketeers burst onto the Silicon Valley scene with a wacky new brainchild: freshspot.com, a tabloid website that features scandals, scams, and stripper twins. But as Richard tries to jump-start his start-up, he has to navigate crumbling old-media empires, funding deals gone wrong, and the mutiny of his creative team-all in the looming shadow of his father. Can Richard and his ragtag team make freshspot.com succeed as the hottest, newest, most outrageous site of the year?

Meanwhile, across the globe, Mariko Suzuki faces her own problems: a salary slave at The Kuriyama Corporation, she must find an Internet company to invest in-fast. Mariko battles the seamy side of the Japanese entertainment industry, the pervasive sexism of her bosses and her own company's TV production division, in her quest for corporate cash-and the fulfillment of her own dreams.

Little does Richard know that the key to a freshspot.com IPO might be in the suit pocket of a bright, sexy young woman struggling in obscurity in corporate Japan...

It's all here: hysterical dot-com nerds, wacky tabloid journalists, evil venture capitalists, money-grubbing media barons and assorted hangers on including TV-starlets, PR spinmasters and even Bill Gates. Moving effortlessly through international settings such as London, Tokyo and Sydney as well as the center of the world's Internet economy Silicon Valley, Scott's Eyeball Wars is not only a great book on the Internet business, its also a fast-moving thriller-comedy. Richard Williams is an Internet business youngster who's trying to find a business model that works (I've been there! It's fun to root for Richard!). He fights for venture funding, media attention and of course for love. Through Richard's eyes and also through the eyes of the unforgettable Japanese heroine Mariko Suzuki, we encounter plot twists and humor in every chapter. The book works on every level, as great page-turning fiction, as a window into the world of Internet entrepreneurs and as commentary on life in the fast lane. Cool cover too.

The world seems like a small neighborhood as the charachters find themselves in Japan, the US, Europe and Australia. I don't know what I liked best, the lives of the well developed characters, the accuracy with which work was portrayed in different countries or the way companies are trying to make sense of the new economy. There are many hilarious moments as people, family members, companies and countries fight their own wars.

Summary of Eyeball Wars : a novel of dot-com intrigue

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