Essentials of Entrepreneurship and Small Business Management (5th Edition)

Essentials of Entrepreneurship and Small Business Management (5th Edition)
by Thomas W Zimmerer, Norman M Scarborough, Doug Wilson

Essentials of Entrepreneurship and Small Business Management (5th Edition)
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Book Summary Information

Author: Doug Wilson, Norman M Scarborough, Thomas W Zimmerer
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2007-02-12
ISBN: 0132294389
Number of pages: 744
Publisher: Prentice Hall

Book Reviews of Essentials of Entrepreneurship and Small Business Management (5th Edition)

Book Review: Good book
Summary: 5 Stars

I bought this book for my Intro to Entrepreneurship class and it is a very thorough resource for someone beginning to look into entrepreneurship.

Summary of Essentials of Entrepreneurship and Small Business Management (5th Edition)

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

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