Enduring Passion: The Story of the Mercedes-Benz Brand
by Leslie Butterfield

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Book Reviews of Enduring Passion: The Story of the Mercedes-Benz Brand

Book Review: Lavishly produced pictorial history of the Mercedes-Benz product and brand
Summary: 4 Stars

Summary of Enduring Passion: The Story of the Mercedes-Benz Brand

With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.

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