Enduring Passion: The Story of the Mercedes-Benz Brand
by Leslie Butterfield
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Book Summary Information
Author: Leslie ButterfieldEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2005-12-06
ISBN: 047001802X
Number of pages: 272
Publisher: Wiley
Book Reviews of Enduring Passion: The Story of the Mercedes-Benz Brand
Book Review: finally
Summary: 5 Stars
Leslie Butterfield's ?Enduring Passion" is astonishingly the first book about the history of Mercedes Benz brand. It provides a really broad and tensing look at how the Mercedes Benz brand developed from the foundation of the company in the 19th century untill today. Richly illustrated and with numerous anecdotes it gives a - sometimes critical - account of how the brand got where it is today. Readable!
http://www.mercedes-benz.com/content/mbcom/international/international_website/de/com/international_home/home/passion/entertainment/Enduring_Passion.html
Summary of Enduring Passion: The Story of the Mercedes-Benz Brand
The three-pointed star. Magic. Mystique. Mercedes-Benz.With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.
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