Enduring Passion: The Story of the Mercedes-Benz Brand

Enduring Passion: The Story of the Mercedes-Benz Brand
by Leslie Butterfield

Enduring Passion: The Story of the Mercedes-Benz Brand
Our Price: $174.91
Availability: Usually ships in 1-2 business days
Buy Used: from $120.00 (click here)
Category: Book
See more book details and other editions


(Click here)
Buy this book at online book store in your country
Canada | UK | Germany | France

Book Summary Information

Author: Leslie Butterfield
Edition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2005-12-06
ISBN: 047001802X
Number of pages: 272
Publisher: Wiley

Book Reviews of Enduring Passion: The Story of the Mercedes-Benz Brand

Book Review: finally
Summary: 5 Stars

Leslie Butterfield's ?Enduring Passion" is astonishingly the first book about the history of Mercedes Benz brand. It provides a really broad and tensing look at how the Mercedes Benz brand developed from the foundation of the company in the 19th century untill today. Richly illustrated and with numerous anecdotes it gives a - sometimes critical - account of how the brand got where it is today. Readable!

http://www.mercedes-benz.com/content/mbcom/international/international_website/de/com/international_home/home/passion/entertainment/Enduring_Passion.html

Summary of Enduring Passion: The Story of the Mercedes-Benz Brand

The three-pointed star. Magic. Mystique. Mercedes-Benz.

With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.

Company Profiles Books

Book Subjects
Most talked about in Company Profiles Books
You Bet: The Betfair Story ImageYou Bet: The Betfair Story
by Colin Cameron
HarperCollins UK; Published: 2009-05-04; Hardcover; Book
Best price: $4.98
Price in other shops: $24.95
The New Financial Capitalists: Kohlberg Kravis Roberts and the Creation of Corporate Value ImageThe New Financial Capitalists: Kohlberg Kravis Roberts and the Creation of Corporate Value
by George P. Baker, George David Smith
Cambridge University Press; Published: 1998-10-13; Hardcover; Book
Best price: $4.00
Price in other shops: $42.00
Sam Walton: Made In America ImageSam Walton: Made In America
by Sam Walton
Bantam; Published: 1993-06-01; Mass Market Paperback; Book
Best price: $3.63
Price in other shops: $7.99
SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good ImageSuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good
by Rosabeth Moss Kanter
Crown Business; Published: 2009-08-25; Hardcover; Book
Best price: $4.90
Price in other shops: $27.50
The Partnership: The Making of Goldman Sachs ImageThe Partnership: The Making of Goldman Sachs
by Charles D. Ellis
Penguin (Non-Classics); Published: 2009-09-29; Paperback; Book
Best price: $3.49
Price in other shops: $20.00
Liar's Poker: Rising Through the Wreckage on Wall Street ImageLiar's Poker: Rising Through the Wreckage on Wall Street
by Michael Lewis
Penguin Books; Published: 1990-10-01; Mass Market Paperback; Book
Best price: $6.50
Price in other shops: $16.00
Fire in the Valley: The Making of the Personal Computer ImageFire in the Valley: The Making of the Personal Computer
by Paul Freiberger
Mcgraw-Hill Osborne Media; Published: 1984-06; Paperback; Book
Price in other shops: $11.95
Reengineering the Corporation: A Manifesto for Business Revolution ImageReengineering the Corporation: A Manifesto for Business Revolution
by Michael Hammer, James Champy
Harperbusiness; Published: 2001-06; Paperback; Book
Best price: $3.20
Price in other shops: $16.95
Barbarians at the Gate: The Fall of RJR Nabisco ImageBarbarians at the Gate: The Fall of RJR Nabisco
by Bryan Burrough, John Helyar
HarperBusiness; Published: 2008-10-28; Hardcover; Book
Best price: $10.72
Price in other shops: $27.95
Longaberger: An American Success Story ImageLongaberger: An American Success Story
by David H. Longaberger, Robert L. Shook
Harper Paperbacks; Published: 2003-08-14; Paperback; Book
Best price: $0.95
Price in other shops: $15.99
Similar Books and other products
Mercedes-Benz S Class & 600 Limited Edition 1965-1972 ImageMercedes-Benz S Class & 600 Limited Edition 1965-1972
by R.M. Clarke
Brooklands Books; Published: 2006-01-21; Paperback; Book
Best price: $24.95
In Pursuit Of Excellence: The Story of Mercedes Benz ImageIn Pursuit Of Excellence: The Story of Mercedes Benz
Release date: 2004-09-29; DVD
Best price: $29.95
Mercedes Benz Saloons: The Classic Models of the 1960s and 1970s ImageMercedes Benz Saloons: The Classic Models of the 1960s and 1970s
by Laurence Meredith
The Crowood Press; Published: 2003-08-31; Hardcover; Book
Best price: $23.07
Price in other shops: $34.95
Driven: Inside BMW, the Most Admired Car Company in the World ImageDriven: Inside BMW, the Most Admired Car Company in the World
by David Kiley
Wiley; Published: 2004-04-02; Hardcover; Book
Best price: $26.93
Price in other shops: $45.00
Inside the BMW Factories: Building the Ultimate Driving Machine ImageInside the BMW Factories: Building the Ultimate Driving Machine
by Graham Robson
Motorbooks; Published: 2008-11-07; Hardcover; Book
Best price: $16.00
Price in other shops: $40.00
Mercedes-Benz: 110 Years of Excellence (Enthusiast Color) ImageMercedes-Benz: 110 Years of Excellence (Enthusiast Color)
by Dennis Adler
Motorbooks; Published: 1995-10-27; Paperback; Book
Best price: $5.00
Price in other shops: $15.95
Mercedes-Benz Technical Companion ImageMercedes-Benz Technical Companion
by the staff of The Star and the members of the Mercedes-Benz Club of America
Bentley Publishers; Published: 2005-04; Paperback; Book
Best price: $26.45
Price in other shops: $39.95
Mercedes SL Series: The Complete Story ImageMercedes SL Series: The Complete Story
by Andrew Noakes
The Crowood Press; Published: 2004-10-30; Hardcover; Book
Best price: $22.23
Price in other shops: $34.95
Mercedes-Benz (First Gear) ImageMercedes-Benz (First Gear)
by Dennis Adler
Motorbooks; Published: 2008-11-21; Paperback; Book
Best price: $10.94
Price in other shops: $19.99
Daimler & Benz: The Complete History: The Birth and Evolution of the Mercedes-Benz ImageDaimler & Benz: The Complete History: The Birth and Evolution of the Mercedes-Benz
by Dennis Adler
Harper; Published: 2006-05-02; Hardcover; Book
Best price: $15.00
Price in other shops: $34.95
Book store. Illustrated catalog of books on different categories