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Eleadership: Proven Techniques For Creating An Environment Of Speed And Flexibility In The Digital Economy
Book Summary InformationReader: Susan Annunzio Edition: Music CD Format: Abridged, Audiobook Published: 2001-02-01 ISBN: 0743504380 Publisher: Sound Ideas
Book Reviews of Eleadership: Proven Techniques For Creating An Environment Of Speed And Flexibility In The Digital EconomyBook Review: Save Your Time and Money ! ! ! Summary: 1 StarsI thought this book was awful for three reasons.First, the author spends way too much time discussing how to placate the 20-somethings in the workforce today. Managing a workforce isn't that difficult. Identify what motivates workers, and then establish opportunities to help workers achieve goals. Managers shouldn't be in the business of catering to the whims of their immature staffers. Managers should be leading by example. Second, the author is extremely vague about the companies she worked with and the accomplishments achieved. The author should have provided a list of concrete examples - company names, their problems and the solutions to those problems. Instead the author dances around the specifics and speaks in broad generalizations. It leads me to believe the author was called into failing companies and made recommendations akin to rearranging the deck chairs on a sinking ship. A company can have the best management in the world. But if nobody is buying its products and services, the company is doomed to failure. Companies need to figure out what customers want, and then give it to them. Unfortunately, too many e-businesses were trying to convince customers to buy products or services they didn't want and didn't need. Finally, the author's speaking voice reminds me of nails scraping over a chalkboard. Very squeaky and irritating. Her voice lacked any sense of confidence. This lack of confidence was compounded because she failed to list specific businesses that may have benefited from her advice. Most speakers do a better job in person. I would like to hear the author in a live presentation to see and hear the difference. I recognize that the book was written at the tail end of the dotcom boom and released in the midst of the dotcom bust. In the heyday of the dotcom revolution, what worked early on did not always apply down the road. I also noticed that Nextera, "the leading global management consultancy firm" that the author use to work for, has sold off all of its operating units, and is looking for a partner to help relieve the net operating loss of $43 million as of December 31, 2003. Nextera's failure raises a series of questions such as: Did Nextera not listen to it's own consultants? Did Nextera follow its own consultants' advice and still fail? Did Nextera's advice to other companies help or hurt those companies? Then again, perhaps all the good consultants left the company before the financial problems started. I have searched the web some sort of rebuttal or follow up commentary from the author, but have not found anything. The Bottom Line: I cannot recommend this book. Read Patricia Seybold's newsletters and publications to see what is and is not working in the technology field.
Summary of Eleadership: Proven Techniques For Creating An Environment Of Speed And Flexibility In The Digital EconomySusan Annunzio's eLeadership is designed for savvy Old Economy managers who recognize that things like telecommuting and T-1 lines are in their futures, but who aren't exactly sure how to integrate such aspects of the techno-revolution into their organizations without sacrificing control and their current positions. Change-management specialist Annunzio says that established structures and cultures must first be transformed, and the key is a flexible but fast-paced leadership style rooted in a five-step process that "will show you how to attack your environmental problems, how to model and encourage the right behavior, and how to make your words and actions match--so you can speed up your organization, inspire your young, cynical, or dispirited employees, and move forward into the New Economy." The crux of her plan is the 20/60/20 Rule, which calls for using the top 20 percent of a workforce to influence the middle 60 percent and diminish the power of the bottom 20 percent. In detailing this and other principles (Ask the Unaskable, Speak the Unspeakable; Make Loud Statements; Communicate Irreverently; Celebrate Heroes), Annunzio incorporates real-life examples and practical checklists to help ease a transition that will fundamentally alter any business that employs them. --Howard Rothman What if the rules that made you successful were the cause of your current problems? What if the name of the game was personal fulfillment rather than power and wealth? What if the biggest threat to your company's future was employee dissatisfaction? What if you could eliminate friction between baby boomers and younger workers? What if the answer was eLeadership? From on the world's leading management consultants comes a dynamic new style of leadership that will enlighten and inspire executives to rethink and retool their companies for the eWorld. With business practices changing on a daily basis, companies must create environments of speed and flexibility that will engage today's employees and allow radical ideas to thrive -- because only those companies that move first and innovate fast will reap the financial rewards the eWorld has to offer. Through dozens of real-world examples of eLeadership in action, Annunzio proves that the greatest opportunity to make a difference in corporate America today may be in attacking traditional priorities in unconventional ways. With business practices changing more rapidly than ever, it is imperative that companies figure out a way to keep their businesses stable and their employees happy. Susan Annunzio, a principal of Sibson & Company, the successful global management consultancy firm, discusses the challenges of eLeadership and examines effective real-life models to demonstrate how companies are waging this battle. Readers will learn new ways to motivate staff when employees are not seen everyday; new ways to create a vision and corporate culture; and new ways to think about what a company is and what it should look like. Annunzio shares the five critical steps to heroic leadership and also shows how to close the gap between the baby boom and the younger X and Y generations so that they can work together effectively. Turning today's overwhelmed corporate manager into an eLeader requires launching a revolution in the workplace. But the potential rewards, both personal and professional, are great. Because, as this timely book shows, the greatest opportunities to make a difference in corporate America today may be in these traditional priorities of saving jobs and resurrecting companies.
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