Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.) by Adam Morgan
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Book Summary Author: Adam Morgan Edition: Hardcover Audio: English (Original Language); English (Unknown); English (Published) Published: 1999-01-13 ISBN: 0471242098 Number of pages: 304 Publisher: Wiley |
| Used | loyalbookcompany | Used, good Cover and content clean, unmarked, strong binding. There is just a name on the first page. Usually ships in 1-2 business days | $4.31 | |
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| Used | factorfiction | Used, good Publisher: John Wiley & Sons Inc Date of Publication: 1998 Binding: Hard Cover Condition: Good/No Jacket Description: 0471242098 Usually ships in 1-2 business days | $4.40 | |
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Book Reviews of the Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
Customer Review: Shot Across The Bow
Summary: 5 Stars
Eating the Big Fish burns with passion, energy and ideas! Adam Morgan offers a detailed, step-by-step strategic marketing approach that levels the playing field for businesses ready to take on big competitors with superior resources. Excellent case studies featuring some of the most successful brands in modern marketing including Nike, Lexus, Microsoft, Saturn and more. A shot across the bow of corporate "Goliaths."