E-Commerce User Experience
by Jakob Nielsen
Our Price: $89.92
Availability: Usually ships in 24 hours
Buy Used: from $25.36 (click here)
Category: Book
See more book details and other editions
Book Summary Information
Author: Jakob NielsenEdition: Hardcover
Audio: English (Unknown); English (Published)
Published: 2001-07-01
ISBN: 0970607202
Number of pages: 389
Publisher: Nielsen Norman Group
Book Reviews of E-Commerce User Experience
Book Review: Superb insight for a serious professional
Summary: 5 Stars
If you are serious about learning what makes eCommerce sites work for the users you are looking at the right book. While there are many other good books on the subject, this is has to be the 400-lb gorilla! Here's why:- every guideline and recommendation is supported with examples of real user behavior. In fact, it is this insight into what users do that makes it especially valuable for anyone trying to justify investing in usability.
- the chapters on selling strategies and trust show how online store design impacts the site's overall success with its customers;
- the chapters on category pages, search, product pages, and checkout & registration show in detail how design decisions on those particular parts of a typical eCommerce site can help or hurt their effectiveness in guiding the customer to the product and through the checkout;
- the methodology chapter will be extremely useful for anyone who wants to conduct their own usability tests. It not only documents how the tests were conducted, but also gives tons of valuable tips on task creation, test facilitation, etc. Also included are various pre- and post-test questionnaires, a consent form, and the list of all the tasks.
This book (or report, if you will) spends most of its time on my night table and is the inspiration behind my own UI design book, free at paulgokin dotcom. If you own/design B-to-C eCommerce web sites, get this report. It will pay for itself many times over in increased conversion rate on your site (provided, of course, that you implement the guidelines it contains).
Summary of E-Commerce User Experience
207 design guidelines to improve the usability (and thus the conversion rate) for e-commerce sites. Richly illustrated with 221 color screenshots of designs that worked particularly well or that caused problems for shoppers.All the design guidelines are based on findings from detailed usability studies of twenty e-commerce sites with real users in the United States and Europe, showing what they did as they shopped on real e-commerce sites.
Covers the following topics:
- Category pages (including homepages)
- Product pages, product descriptions, product photos
- Shopping carts, checkout, and registration
- Search
- Selling strategies, cross-sales, recommendations
- Trust and credibility
- International users
- Test methodology used in this research; how to run your own usability studies
Management & Leadership Books
Book Subjects
- Arts & Photography
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Management & Leadership Books
Quality Without Tears: The Art of Hassle-Free Managementby Philip B. Crosby
McGraw-Hill Companies; Published: 1984-03-01; Hardcover; Book
Best price: $2.99
Price in other shops:
Gregg Shorthand, Series 90by John Robert Gregg
Gregg Division McGraw-Hill; Published: 1978-01; Hardcover; Book
Best price: $30.00
Introduction to Operations Research and Revised CD-ROM 8by Frederick Hillier, Gerald Lieberman
McGraw-Hill Science/Engineering/Math; Published: 2005-08-10; Hardcover; Book
Best price: $79.90
The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Managementby Peter F. Drucker
Collins Business; Published: 2003-07; Paperback; Book
Best price: $4.99
Price in other shops:
Winningby Jack Welch, Suzy Welch
HarperBusiness; Published: 2005-04; Hardcover; Book
Best price: $5.50
Price in other shops:
Turnaround: How Carlos Ghosn Rescued Nissanby David Magee
HarperBusiness; Published: 2003-01; Hardcover; Book
Best price: $2.99
Price in other shops:
Built to Last: Successful Habits of Visionary Companiesby Jim Collins, Jerry I. Porras
HarperBusiness; Published: 2004-11; Hardcover; Book
Best price: $14.73
Price in other shops:
Who Says Elephants Can't Dance? Inside IBM's Historic Turnaroundby Louis V. Gerstner Jr.
HarperAudio; Published: 2002-11-12; Audio Cassette; Book
Best price: $4.97
Price in other shops:
Success Secretsby Mark H McCormack
Harpercollins Adult Audio; Published: 1990-08-16; Audio Cassette; Book
Best price: $94.65
The Complete Idiot's Guide to Project Managementby Sunny;Baker, Kim Baker
Alpha Books; Published: 2000; Paperback; Book
Best price: $2.37
Similar Books and other products
Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Designby William Lidwell, Kritina Holden, Jill Butler
Rockport Publishers; Published: 2010-01-01; Paperback; Book
Best price: $14.03
Price in other shops:
The Web Designer's Idea Book, Vol. 2: More of the Best Themes, Trends and Styles in Website Designby Patrick McNeil
How; Published: 2010-09-19; Paperback; Book
Best price: $17.07
Price in other shops:
Conversion Optimization: The Art and Science of Converting Prospects to Customersby Khalid Saleh, Ayat Shukairy
O'Reilly Media; Published: 2010-11-11; Paperback; Book
Best price: $18.00
Price in other shops:
Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rulesby Jeff Johnson
Morgan Kaufmann; Published: 2010-06-03; Paperback; Book
Best price: $29.04
Price in other shops:
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problemsby Steve Krug
New Riders Press; Published: 2009-12-18; Paperback; Book
Best price: $19.50
Price in other shops:
Designing Web Navigation: Optimizing the User Experienceby James Kalbach
O'Reilly Media; Published: 2007-08-15; Paperback; Book
Best price: $17.17
Price in other shops:
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Editionby Steve Krug
New Riders Press; Published: 2005-08-28; Paperback; Book
Best price: $20.90
Price in other shops:
Homepage Usability: 50 Websites Deconstructedby Jakob Nielsen, Marie Tahir
New Riders Publishing; Published: 2001-10; Paperback; Book
Best price: $22.00
Price in other shops:
Eyetracking Web Usabilityby Jakob Nielsen, Kara Pernice
New Riders Press; Published: 2009-12-14; Paperback; Book
Best price: $24.95
Price in other shops:
Designing Web Usabilityby Jakob Nielsen
Peachpit Press; Published: 1999-12-30; Paperback; Book
Best price: $6.20
Price in other shops: