Driven: Inside BMW, the Most Admired Car Company in the World

Driven: Inside BMW, the Most Admired Car Company in the World
by David Kiley

Driven: Inside BMW, the Most Admired Car Company in the World
List Price: $45.00
Our Price: $27.41
You Save: $17.59 (39%)
Availability: Usually ships in 24 hours
Buy Used: from $4.87 (click here)
Category: Book
See more book details and other editions


(Click here)
Buy this book at online book store in your country
Canada | UK | Germany | France

Book Summary Information

Author: David Kiley
Edition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2004-04-02
ISBN: 0471269204
Number of pages: 328
Publisher: Wiley
Product features:
  • ISBN13: 9780471269205
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Book Reviews of Driven: Inside BMW, the Most Admired Car Company in the World

Book Review: Packed with Knowledge!
Summary: 5 Stars

Anyone who has ever driven a BMW wonders why the car feels so uncannily nimble and supple. Automotive journalist David Kiley answers that question with an intriguing book that strikes just the right balance between gearhead details, behind-the-scenes corporate maneuvering and compelling story telling. Along the way, Kiley offers insight into BMW's mostly successful efforts to build its brand. While Kiley sings BMW's praises, and presents a convincing case that BMW (Bayerische Motoren Werke AG) produces the world's best cars, he doesn't shy away from the details of the owning family's ups and downs, the company's disastrous Rover deal or the public's tepid response to its latest redesigns. We recommend this fascinating book to auto enthusiasts and to managers in any industry who aim to build a brand while staying true to their core values.

Summary of Driven: Inside BMW, the Most Admired Car Company in the World

An exclusive look at one of the world's most successful and controversial companies, and the mysterious family behind it.

BMW is arguably the most admired carmaker in the world. It's financial performance is the envy of its competitors, and BMW products inspire near-fanatical loyalty. While many carmakers struggle with falling sales, profits and market share, demand for BMWs continues to grow, frequently outpacing production. Now, David Kiley-Detroit Bureau Chief at USA Today and author of Getting the Bugs Out, which covered Volkswagen's demise and rebirth, goes inside the fabled German automaker to see how it does what it does so well. With unprecedented access to BMW executives, Kiley goes behind the walls of BMW's famed "Four Cylinders" headquarters in Munich at a time when the company is in its most aggressive, and some say riskiest, expansion in its history and when some of the company's new products, like the 7 Series sedan and Z4 roadster, are for the first time drawing as many barbs from critics as bouquets. Kiley covers intimate details of the boardroom drama surrounding the company's nearly disastrous acquisition and subsequent sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. Besides being a world-class carmaker, BMW is also considered one of the smartest consumer marketing companies and Kiley explores the extraordinary value and management of the BMW brand mystique. He also takes a revealing look at the mysterious and ultra-private Quandt family of Bad Homburg Germany, which owns a controlling stake in BMW: Johanna and Susanne Quandt, two of the wealthiest women in Europe and Stefan Quandt, one of the wealthiest bachelors on the continent.

David Kiley (Ann Arbor, MI) is the Detroit Bureau Chief at USA Today who has covered the auto industry for 17 years. He has been featured on Nightline, CNBC, CNN, MSNBC, NPR and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0-471-26304-4), also available from Wiley.

Industries & Professions Books

Book Subjects
Most talked about in Industries & Professions Books
The Last Days of Haute Cuisine: The Coming of Age of American Restaurants ImageThe Last Days of Haute Cuisine: The Coming of Age of American Restaurants
by Patric Kuh
Penguin (Non-Classics); Published: 2002-02-26; Paperback; Book
Best price: $2.93
Price in other shops: $15.00
Smartest Guys in the Room ImageSmartest Guys in the Room
by Peter Elkind
Penguin Books; Published: 2004-09-30; Paperback; Book
Best price: $10.08
Marketing for Hospitality and Tourism (2nd Edition) ImageMarketing for Hospitality and Tourism (2nd Edition)
by Philip Kotler
Prentice Hall; Published: 1998-07-27; Hardcover; Book
Best price: $19.00
Price in other shops: $134.75
Management Information Systems (11th Edition) ImageManagement Information Systems (11th Edition)
by Ken Laudon, Jane Laudon
Prentice Hall; Published: 2009-01-09; Hardcover; Book
Best price: $58.90
Price in other shops: $212.00
The Compensation Handbook ImageThe Compensation Handbook
by Lance Berger, Dorothy Berger
McGraw-Hill; Published: 2008-05-19; Hardcover; Book
Best price: $56.06
Price in other shops: $99.95
Rigged LP: The True Story of an Ivy League Kid Who Changed the World of Oil, from Wall Street to Dubai ImageRigged LP: The True Story of an Ivy League Kid Who Changed the World of Oil, from Wall Street to Dubai
by Ben Mezrich
HarperLuxe; Published: 2007-10-23; Paperback; Book
Best price: $2.70
Price in other shops: $25.95
Rigged: The True Story of an Ivy League Kid Who Changed the World of Oil, from Wall Street to Dubai ImageRigged: The True Story of an Ivy League Kid Who Changed the World of Oil, from Wall Street to Dubai
by Ben Mezrich
William Morrow; Published: 2007-10-23; Hardcover; Book
Best price: $3.25
Price in other shops: $25.95
Fast Food Nation: The Dark Side of the All-American Meal ImageFast Food Nation: The Dark Side of the All-American Meal
by Eric Schlosser
PBS; Harper Perennial; Published: 2005-07-05; Paperback; Book
Best price: $9.95
Price in other shops: $14.99
Financial Institutions Markets and Money (The Dryden Press series in finance) ImageFinancial Institutions Markets and Money (The Dryden Press series in finance)
by David S. Kidwell
Harcourt College Pub; Published: 1996-10; Hardcover; Book
Best price: $12.00
Price in other shops: $88.95
Gung Ho! (The One Minute Manager) ImageGung Ho! (The One Minute Manager)
by Kenneth Blanchard
Harpercollins; Published: 1998-06-15; Paperback; Book
Best price: $5.82
Similar Books and other products
BMW (LCT) (English, German and French Edition) ImageBMW (LCT) (English, German and French Edition)
by Rainer Schlegelmilch, Hartmut Lehbrink, Jochen von Osterroth
hf ULLMANN; Published: 2010-09-06; Flexibound; Book
Best price: $12.95
Price in other shops: $19.99
Bmw Enthusiast's Companion: Owner Insights on Driving, Performance and Service ImageBmw Enthusiast's Companion: Owner Insights on Driving, Performance and Service
by Bmw Car Club of America
Bentley Publishers; Published: 1995-07-01; Paperback; Book
Best price: $9.95
Price in other shops: $34.95
The Complete Book of BMW: Every Model In the World Since 1950 ImageThe Complete Book of BMW: Every Model In the World Since 1950
by Tony Lewin
Motorbooks; Published: 2004-12-25; Hardcover; Book
Best price: $129.97
Great Cars: BMW ImageGreat Cars: BMW
Release date: 2008-04-25; Amazon Instant Video; Movie
Best price: $1.99
Inside the BMW Factories: Building the Ultimate Driving Machine ImageInside the BMW Factories: Building the Ultimate Driving Machine
by Graham Robson
Motorbooks; Published: 2008-11-07; Hardcover; Book
Best price: $21.54
Price in other shops: $40.00
Automobiles: BMW ImageArtist Not Provided - Automobiles: BMW
A and E Home Video; Release date: 2006-12-19; DVD
Best price: $1.67
Price in other shops: $24.95
BMW ImageBMW
by Rainer W. Schlegelmilch
Langenscheidt Publishing Group; Published: 2010-06-10; Paperback; Book
Best price: $25.49
Price in other shops: $29.99
The BMW 3-Series Book (You & Your) ImageThe BMW 3-Series Book (You & Your)
by Richard Dredge
Haynes Publishing; Published: 2010-05-15; Paperback; Book
Best price: $11.14
Price in other shops: $17.95
BMW (Icon of Style) ImageBMW (Icon of Style)
by Alessandro Sannia
TECTUM PUBLISHERS; Published: 2011-10-14; Hardcover; Book
Best price: $9.97
Price in other shops: $12.95
Inside the BMW Factories: Building the Ultimate Driving Machine ImageInside the BMW Factories: Building the Ultimate Driving Machine
by Graham Robson
Motorbooks; Published: 2008-11-07; Hardcover; Book
Best price: $16.00
Price in other shops: $40.00
Book store. Illustrated catalog of books on different categories