Doing Business in India
by Rajesh Kumar, Anand Sethi
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Book Summary Information
Author: Anand Sethi, Rajesh KumarEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2005-10-14
ISBN: 1403967520
Number of pages: 176
Publisher: Palgrave Macmillan
Summary of Doing Business in India
This book analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.
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