Direct From Dell: Strategies That Revolutionized an Industry

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Book Reviews of Direct From Dell: Strategies That Revolutionized an Industry

Book Review: Dell's story
Summary: 5 Stars

Summary of Direct From Dell: Strategies That Revolutionized an Industry

"Dell, the company, seems to have been born and evolved with an anticipation of the Internet age. Michael Dell walks us through how he turned his prescience into a powerful reality-and an outstanding example of the companies of the future."

- Andrew S. Grove, Chairman of Intel

Dell Computer Corporation is an $18 billion company and the second largest manufacturer and marketer of personal computers in the world. Founded on a deceptively simple premise - to deliver high-performance computer systems directly to the end user - Dell Computer is the envy of its competition, consistently growing at five times the industry rate, and a perennial darling of Wall Street.

In Direct from Dell, Michael Dell himself tells the incredible story of Dell Computer's successful rise, which began in his college dorm room with $1,000 in capital. You'll encounter a young visionary who, upon witnessing the inefficiencies of an exploding industry, challenged conventional wisdom, and set out to do nothing less than beat IBM at its own game. In so doing, Dell forever changed the way things "had always been done" in the computer industry.

Not just for CEOs or those in high tech, the strategies revealed in Direct from Dell are invaluable to managers across industries. From starting a successful business to his pioneering use of the Internet, Dell shares his perspectives on:

• Why it's infinitely better for any business starting out to have too little capital, rather than too much
• Why it can be life-threatening to your company to pursue too many good ideas'or to grow too fast
• Why it's essential to run a P&L on every area of your business
• Why your people pose a greater threat to the health of your business than your competition does
• How integrating your business virtually can make the difference between being quick'and being dead

Revealing nothing less than a new model for doing business in the information age, Direct from Dell is both an extraordinary business success story and a manifesto for revolutionizing any industry.

Direct from Dell is organized into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part focuses on Dell's management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid most of the promotional and self-congratulatory air that seem to plague so many first-person CEO tomes. Anyone who has followed the PC industry or would like insight into Dell Computer's success should enjoy reading this book. Well written and easy to read. Recommended. --Harry C. Edwards

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