Cruising: A Guide to the Cruise Line Industry (Cruising)

Cruising: A Guide to the Cruise Line Industry (Cruising)
by Marc Mancini

Cruising: A Guide to the Cruise Line Industry (Cruising)
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Book Summary Information

Author: Marc Mancini
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2003-08-22
ISBN: 140184006X
Number of pages: 224
Publisher: Delmar Cengage Learning

Book Reviews of Cruising: A Guide to the Cruise Line Industry (Cruising)

Book Review: Not much meat on the bone...
Summary: 3 Stars

This book was, like another of Mancini's books, Conducting Tours, both simple and simplistic. It was wide, but not very deep. If you've never been on a cruise it provides good descriptions, but only the last few chapters attempt to give practical information about selling cruises. The books by Kelly Monaghan are much more useful for the beginning agent.
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Summary of Cruising: A Guide to the Cruise Line Industry (Cruising)

Comprehensive profiles of two dozen cruise lines, a study of cruises by their geographic itineraries, and an insider?s view of cruise sales, marketing, and operations make this the only guide needed for learning how to succeed in the cruise industry. The content has been written in a magazine-style manner, making it easy and fun to read. And the author has applied a number of educational strategies, lending to Cruising?s easy learning manner. Particular attention is placed on key terms and phrases for better comprehension, activities and discussion items reinforce the concepts, and photos, graphics, and sidebars illustrate each chapter?s content. Dozens of leading industry professionals?including several cruise line presidents?have reviewed this material, ensuring that it reflects real-world insights into the business.

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