Covert Persuasion: Psychological Tactics and Tricks to Win the Game
by Kevin Hogan, James Speakman
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Book Summary Information
Author: James Speakman, Kevin HoganEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2006-09-18
ISBN: 0470051418
Number of pages: 240
Publisher: Wiley
Book Reviews of Covert Persuasion: Psychological Tactics and Tricks to Win the Game
Book Review: Imagine the Sales You'll Make if You Buy this Book
Summary: 5 Stars
As a student of marketing and sales techniques, Covert Persuasion sits at the top of my stack of my books on the subject. Having purchased and read Hogan's Psychology of Persuasion, The Science of Influence, Talk Your Way to the Top, and Irresistible Attraction, I trusted Hogan's skills enough to buy Covert Persuasion new and without reading any excerpts.
I was not disappointed.
Since the book is the intellectual child of his Psychology of Persuasion and Science of Influence, I urge you to get those books as well. All three books are overflowing with the latest research on persuasion.
My favorite chapter was chapter number 6, entitled The Focused Outcome Mindset, which explains that to be successful, one must imagine a desired outcome, design active steps toward that desired outcome, and continue to take those steps. I got a sense as I read Chapter 6 that Hogan was not merely restating what has been put down in many a self-help book, but showing us the drive and determination it takes him to stay at the top of the marketing research and speaking games. The man is determined. (Did you know it took him five years to get The Psychology of Persuasion in print?)
In Chapter 4, Hogan introduces us to what he calls hypnotic language patterns. I wouldn't tell you to read this chapter first, but you might want to know what it says and apply it to your career or business. If I could show you a way to learn hypnotic language patterns, would you listen to me? (I just used several of Hogan's hypnotic language patterns; read the book and find them!)
In Chapter 10, Hogan recounts 27 Observations About People (And How to Covertly Persuade Them). Therein, you'll find such critical principles as People Do More to Avoid Pain Than They Will Do to Gain Pleasure, Negative People Infect Others. Avoid Them, Peer Pressure Doesn't End with High School and many others. These will not only help you get inside potential customers' minds, but if applied, will help you in life.
This is the kind of book that you will leave highlighted , sticky noted, and dog-eared. When you get it you will feel as if you've got a weapon no one else has!
Lastly, make sure you apply the techniques in the book. As he writes in Chapter 6, no book can change your life. Only you can.
William Powell Jr.
Author - Valkyrie ISBN: 1-59080-529-1and dietersdictionary.com
Summary of Covert Persuasion: Psychological Tactics and Tricks to Win the Game
Praise for Covert Persuasion:"This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly-in any sales situation."
-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life
"Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable."
-Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers
"There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want."
-Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor
"When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for."
-David Garfinkel, author of Advertising Headlines That Make You Rich
"There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book!"
-Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
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