Corporate Entrepreneurship & Innovation
by Michael H. Morris, Donald F. Kuratko, Jeffrey G Covin
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Book Summary Information
Author: Donald F. Kuratko, Jeffrey G Covin, Michael H. MorrisEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2007-01-18
ISBN: 0324259166
Number of pages: 448
Publisher: South-Western College Pub
Summary of Corporate Entrepreneurship & Innovation
Here's a text you'll refer to throughout your career, regardless of company or industry. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. While many companies agree that innovation is the key in sustaining their competitive advantage, few hold a true knowledge of the subject and how to put it into practice. With the "what", "how", "where", and "who" questions all answered in this comprehensive, professional text, you'll develop the skills and business savvy to be more marketable and lead companies to success.Corporate Finance Books
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