Content Strategy for the Web
by Kristina Halvorson
List Price:
Our Price: $16.25
You Save: $13.74 (46%)
Availability: Usually ships in 1-2 business days
Buy Used: from $16.18 (click here)
Category: Book
See more book details and other editions
Book Summary Information
Author: Kristina HalvorsonEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2009-08-22
ISBN: 0321620062
Number of pages: 192
Publisher: New Riders Press
Accessories:
- Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
- Building Findable Websites: Web Standards, SEO, and Beyond
- A Project Guide to UX Design: For user experience designers in the field or in the making
Book Reviews of Content Strategy for the Web
Book Review: A wonderful intro to content strategy
Summary: 5 Stars
As a project manager who pays (or at least attempts to pay) special attention to content, I started this book assuming it would be filled with great ideas, but ideas that are largely unimplementable in my world (a world where our company is understaffed, deadlines are unattainable, and content is, sadly, an afterthought). In some cases, I think I was right. But I was left with a glimmer of hope. Thanks to Halvorson's book, content strategy does seem doable, even in an organization where functionality and deadlines are the primary concerns, and standards for good content are, well, not even really established.
This book's greatest strength is its organization and user-friendliness, which speaks volumes for the cause. From page one, it provides a clear explanation of what content strategy means, and an overview what steps to take to implement a solid strategy for your organization or website. It's a short book and a really easy read, which means that it doesn't delve into the details, but as an introduction (which is basically what is served as, for me), it's perfect. If you don't have the time to finish it, you're struggling with how its principals might pertain to your company, or perhaps you already have a good basic knowledge of the what's and how's of content strategy, I strongly suggest you skip to the last chapter. This chapter really brought it home for me, and while Halvorson does take a pretty strong stance against traditional UXD, I found her views right on the money. My own personal challenge lies in how to give content strategy the attention it deserves if your company really is too short staffed to have anyone with enough bandwidth to really OWN the content. So for this reason, I'd love to see a follow up to this book. Perhaps a case study that explains exactly how this process was implemented for a specific company, the challenges that were met, and how they overcame those challenges. In the meantime though, I do plan to use this book to help support my case to my company; we are FAILING our users if we don't make content more of a priority!
Summary of Content Strategy for the Web
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
- See content strategy (and its business value) explained in plain language
- Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays
- Learn how to audit and analyze your content
- Make smarter, achievable decisions about which content to create and how
- Find out how to maintain consistent, accurate, compelling content over time
- Get solid, practical advice on staffing for content-related roles and responsibilities
HTML, Graphics, & Design Books
Book Subjects
- Arts & Photography
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in HTML, Graphics, & Design Books
Essential Macromedia Dreamweaver for Web Professionalsby Tony Arguelles
Pearson Education; Published: 2001-12-15; Paperback; Book
Best price: $7.77
Price in other shops:
Multimedia in Action: Replacement Cd-Romby Linda Tway
Morgan Kaufmann Pub; Published: 1995-04; Hardcover; Book
Netscape Navigator 2.0: Surfing the Web and Exploring the Internet : Windows Versionby Bryan Pfaffenberger
Morgan Kaufmann Pub; Published: 1996-05; Paperback; Book
Best price: $8.98
Price in other shops:
Semantic Web for the Working Ontologist, Second Edition: Effective Modeling in RDFS and OWLby Dean Allemang, James Hendler
Morgan Kaufmann; Published: 2011-06-03; Paperback; Book
Best price: $30.83
Price in other shops:
Mac OSX Developer Guideby Jesse Feiler
Morgan Kaufmann; Published: 2001-10-19; Paperback; Book
Best price: $4.95
Price in other shops:
Frontiers in Scientific Visualization: Advances and Challengesby L. Rosenblum, Rae Earnshaw, J. Encarnacao, H. Hagen, S. Klimenko, Daniel Thalmann, G. Nielson, F. Post
Academic Press; Published: 1994-11-21; Hardcover; Book
Best price: $36.50
Price in other shops:
Communication Technology: The New Media in Society (Series in Communication Technology and Society)by Everett M. Rogers
Free Pr; Published: 1986-05; Hardcover; Book
Price in other shops:
Arco Everything You Need to Score High on the Gre: 2000 Edition (Master the Gre)by Thomas H. Martinson
Arco Pub; Published: 1999-07; Paperback; Book
Price in other shops:
Pinnacle Studio 10 for Windowsby Jan Ozer
Peachpit Press; Published: 2005-09-24; Paperback; Book
Best price: $5.03
Price in other shops:
Apple Pro Training Series: Logic Pro 9 and Logic Express 9by David Nahmani
Peachpit Press; Published: 2009-11-16; Paperback; Book
Best price: $31.59
Price in other shops:
Similar Books and other products
Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rulesby Jeff Johnson
Morgan Kaufmann; Published: 2010-06-03; Paperback; Book
Best price: $25.32
Price in other shops:
Communicating Design: Developing Web Site Documentation for Design and Planning (2nd Edition) (Voices That Matter)by Dan M. Brown
New Riders Press; Published: 2010-09-25; Paperback; Book
Best price: $24.72
Price in other shops:
Information Architecture: Blueprints for the Web (2nd Edition)by Christina Wodtke, Austin Govella
New Riders Press; Published: 2009-02-01; Paperback; Book
Best price: $25.40
Price in other shops:
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problemsby Steve Krug
New Riders Press; Published: 2009-12-18; Paperback; Book
Best price: $19.50
Price in other shops:
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)by Ann Handley, C. C. Chapman
Wiley; Published: 2010-12-07; Hardcover; Book
Best price: $13.90
Price in other shops:
A Project Guide to UX Design: For user experience designers in the field or in the makingby Russ Unger, Carolyn Chandler
New Riders Press; Published: 2009-03-23; Paperback; Book
Best price: $22.17
Price in other shops:
The Web Content Strategist's Bible: The Complete Guide To A New And Lucrative Career For Writers Of All Kindsby Richard Sheffield
CreateSpace; Published: 2009-03-04; Paperback; Book
Best price: $20.94
Price in other shops:
Clout: The Art and Science of Influential Web Content (Voices That Matter)by Colleen Jones
New Riders Press; Published: 2010-12-13; Paperback; Book
Best price: $18.45
Price in other shops:
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Editionby Steve Krug
New Riders Press; Published: 2005-08-28; Paperback; Book
Best price: $19.00
Price in other shops:
Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)by Janice (Ginny) Redish
Morgan Kaufmann; Published: 2007-06-29; Paperback; Book
Best price: $23.03
Price in other shops: