Content Rich: Writing Your Way to Wealth on the Web
by Jon Wuebben
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Book Summary Information
Author: Jon WuebbenEdition: Hardcover
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-09-01
ISBN: 0979762901
Number of pages: 270
Publisher: Encore Publishing
Book Reviews of Content Rich: Writing Your Way to Wealth on the Web
Book Review: Writing Your Way to Wealth on the Web
Summary: 5 Stars
Content Rich is an SEO Copywriting book which aims to help you increase search engine rankings and increase sales conversions through writing on the web. For those who haven't heard of the term, "copywriting" is the method of writing to promote a company, product, person or even a concept.
On the web, copywriters still have do their best to promote the product or service however they also need to think about the search engines and how their copy can help promote their company. Jon Wuebben has offered copywriting services through his company, Custom Copywriting, since 2003. They are one of the leading SEO Copywriting companies on the net, and Jon is certainly in a position to talk about the subject.
The book itself is of a high quality. It's about 260 pages long and has a 22 page introduction which discusses how Jon got into the business and explains exactly what copywriting is and how it can help you. The main content of the book is split into 3 parts :
1. SEO Copywriting : The Basics (5 chapters)
2. All The Flavours of SEO Web Copywriting (6 chapters)
3. Real World SEO Copywriting Examples & the rest (7 Chapters)
I was pleased that the book included the introduction and the basic chapters. Although I knew what copywriting was, I had never read a book about it, so my knowledge of the subject was limited. He discusses a range of topics including keyword research, PageRank, HeatMaps and more. In part 2 Jon covers Link Building, Press Releases, Newsletters and Landing Pages. There's a short chapter dedicated to blogs though it doesn't really go into too much detail, which isn't a major problem as most things in the book are applicable to bloggers. The last chapters (part 3) concentrate on those who are looking at copywriting as a career. Jon shows talks about the differences between writing for small businesses and large corporations and he gives some tips on how to get into full time employment as a copywriter.
As you would expect from a full time copywriter, the book is extremely well written. Everything is broken down into smaller chapters and he uses a lot of bullet points and screenshots from the web to help illustrate what he means, which is good news because this book has a lot of information.
As someone who didn't know a lot about copywriting, I got a lot from this book. Everything in the book is applicable to bloggers and I'm sure it will help you become a better writer. $13.57 for this hard cover book is an absolute steal and I highly recommend buying it. Drop by the official site if you want to learn more about the book: www.contentrichbook.com. (You can read this review in full at http://www.bloggingtips.com/2008/10/07/content-rich/)
Summary of Content Rich: Writing Your Way to Wealth on the Web
Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways.If you are a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider.
Content Rich also discusses the future of online content and examines ways to leverage the combined power of all types of web copy--including site, landing page, blog, article, email, newsletter, PPC ad, and press releases--to give your business a clear competitive advantage.
Overwhelmingly acclaimed by business leaders, Internet gurus, best selling marketing authors, top copywriters and the search marketing industry, Content Rich redefines the importance and use of copywriting for the web in a time of shrinking corporate budgets. Using simple examples, case studies and documented research, it gives you all the tools you need to start improving your online marketing efforts--today.
Praise for Content Rich:
'If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!' --Dr. Joe Vitale, author, Hypnotic Writing 'This book will help you make more sales and more money on the Internet than you ever thought possible!' --Brian Tracy, author, Getting Rich Your Own Way
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