Competing on Analytics: The New Science of Winning
by Thomas H. Davenport, Jeanne G. Harris

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Book Reviews of Competing on Analytics: The New Science of Winning

Book Review: For very high level managers who have no idea of CRM nor analytics
Summary: 2 Stars

Summary of Competing on Analytics: The New Science of Winning

In Competing on Analytics: The New Science of Winning , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.

Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.

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