Community Building on the Web : Secret Strategies for Successful Online Communities

Community Building on the Web : Secret Strategies for Successful Online Communities
by Amy Jo Kim

Community Building on the Web : Secret Strategies for Successful Online Communities
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Book Summary Information

Author: Amy Jo Kim
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2000-04-06
ISBN: 0201874849
Number of pages: 380
Publisher: Peachpit Press

Book Reviews of Community Building on the Web : Secret Strategies for Successful Online Communities

Book Review: Extremely helpful -- shame it's out of print
Summary: 5 Stars

I borrowed this from my local library and found it so helpful that I hunted down a used copy. It's not a technical reference, but it provides a great overview of the elements of online community, with authentic examples from existing communities (some of which, sadly, are now gone, but this was written before the bubble burst). Highly recommended if you are responsible for developing and supporting an online community, or if you are just interested in how thinking in online communities has been developing in the early days.

Summary of Community Building on the Web : Secret Strategies for Successful Online Communities

There's been a marked shift in the philosophy of developing successful Web sites. The technologies (HTML, JavaScript, JavaServer Pages) no longer occupy center stage. Rather, functional objectives and the communities that grow up around them seem to be the main ingredient in Web site success. In her carefully reasoned and well-written Community Building on the Web, Amy Jo Kim explains why communities form and grow. More importantly, she shows (with references to many examples) how you can make your site a catalyst for community growth--and profit in the process. From marketing schemes like Amazon.com's Associates program to The Motley Fool's system of rating members' bulletin-board postings, this book covers all the popular strategies for bringing people in and retaining them.

Nine core strategies form the foundation of Kim's recommendations for site builders, serving as the organizational backbone of this book. The strategies generally make sense, and they seem to apply to all kinds of communities, cyber and otherwise. (One advocates the establishment of regular events around which community life can organize itself.) Some parts of Kim's message may seem like common sense, but such a coherent discussion of what defines a community and how it can be made to thrive is still helpful.

Read this book to help crystallize your thinking about community building, and to review strategies that work for real sites already. --David Wall

Topics covered: Strategies for designing Web sites around the needs of particular groups of people, attracting those people to your site, and motivating them to return frequently. Community identification, member profiling, community leadership, and organization (of information, time, and relationships) all receive ample coverage.

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