Color - Messages & Meanings: A PANTONE Color Resource
by Leatrice Eiseman
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Book Summary Information
Author: Leatrice EisemanEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2006-11-29
ISBN: 0971401063
Number of pages: 144
Publisher: Hand Books Press
Book Reviews of Color - Messages & Meanings: A PANTONE Color Resource
Book Review: Leatrice... you rock!
Summary: 5 Stars
I wasn't sure what to expect from this book having already read "Communicating with color" till the pages started falling out.
I really thought I was in for more of the same and I was right.
HOWEVER!
Leatrice, being the great color expert that she is has updated this book with newer associations and rationale behind the changes.
She could've just called it;
"The Pantone Guide to Communicating With Color Version 2"
But how boring is that?
Most people know that trends change as do ideals and views on the world around us. Because of this our affinities and associations with colors will also change. Sometimes slightly and sometimes dramatically.
Most color books dont really dive into this much, they simply give you some palettes and expect you to keep using them until your clients stop calling.
But with this new book not only does Leatrice give a bit more insight to color associative trends but she also ads a section about practical uses in media and point of sale (I know, I know... she kind of did in the last one too). She throws in some interesting little facts and tidbits as well as a few new color wheels for you to mill over.
Granted there is a lot of the same, you could almost pull a few paragraphs straight from the last book. But as I mentioned this one is just a bit more up to date.
As with the last book this is not a Pro's Guide to color association and theory.
What it is, is a fantastically comprehensive guide and reference with plenty of inspirational examples and palettes for you to paw through when you need a creative kick in the pants.
If your new to color theory and association, dont miss this book.
If your an experienced designer like myself, you probably have "Communicating with Color" and think you dont need this one...
Well you probably dont, but the updated palettes and explanations were worth it for me. Besides, she just makes good lookin books!
I love having this on my desk, it's got appeal like a Com Arts Annual or something!
My only gripe is that I really loved having all the color responses on one page, now they're written in more detail for each color but are found through out the book in their respective sections.
The addition of detail is nice but it would've been handy to have them all located in some kind of quick reference page again.
Oh and one last thing, if you didnt get "Pantone Guide to Communicating With Color", you missed a great book but this is the updated version get this... seriously, get it.
Summary of Color - Messages & Meanings: A PANTONE Color Resource
There is no one in the business world that doubts the impact of colour. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of colour as a means of instant communication in order to make appropriate colour decisions. This guide explains the emotional response to colour and covers the latest guidelines for effective colour combinations including the integration of colour trends. With up-to-date visuals and printing formulas to eliminate guesswork, this guide empowers and equips its users to make smart informed decisions.Graphic Design Books
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