Coach, The A. L. Williams Story
by Art Williams
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Book Summary Information
Author: Art WilliamsEdition: Paperback
Audio: English (Published)
Published: 2006-06-28
ISBN: 0978626605
Number of pages: 321
Publisher: Art Williams
Book Reviews of Coach, The A. L. Williams Story
Book Review: Started: Great Entrepreneurial Story. Ended: Corporate Disaster
Summary: 4 Stars
This is the story of the quintessential American entrepreneurial story. A group of inexperienced individuals did what books, articles, and regulators could not do. Change an old stogy industry.
Though not the primary focus of this book, it does demonstrate that free-enterprise is the solution to a "monopoly", and not the government. Given enough time, freedom and motivation, someone will stick their head up and find a solution to a problem. The problem in this case is the overselling of "cash value" life insurance.
A great read. Engaging. And interesting to see what transpired behind the scenes.
However, if read carefully, it is NOT an endorsement of Primerica (the predecessor of A.L. Williams). In fact, when reading between the lines, it is clear that Art is NOT a big fan of PFS.
Unfortunately, a lot of PFS'ers use this book at "advertisement", when it is in fact, not.
PFS is NOT A.L. Williams. Citigroup is finally realizing this, and as of this writing is struggling to find a buyer for PFS.
A great lesson of "Coach" is that when entrepreneurial companies become corporate, they lose their way. Microsoft is another illustration of this.
Summary of Coach, The A. L. Williams Story
In a story rich with details and anecdotes, heroes and villians, Art Williams chronicles how A.L. Williams and it "ragtag army of part-timers" took on a Goliath-sezed insurance industry.Memoirs Books
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