Clicks and Mortar: Passion Driven Growth in an Internet Driven World (Wiley Audio)
by David S. Pottruck, Terry Pearce
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Book Summary Information
Author: David S. Pottruck, Terry PearceEditor: Penton Audio Scholar
Edition: Audio Cassette
Format: Bargain Price
Published: 2000-09
ISBN: N/A
Publisher: Wiley Audio
Book Reviews of Clicks and Mortar: Passion Driven Growth in an Internet Driven World (Wiley Audio)
Book Review: Create the corporate values you want in your organization
Summary: 4 Stars
Though it is true that the Internet is sparking great changes in corporate organization, and business structures, the corporate leaders of the future will still be those who bring a passionate vision to business. In a world of little loyalty, loyalty can be a competitive advantage. David S. Pottruck and Terry Pearce explore the advantages of creating and sustaining a passionate corporate culture, which creates an environment of commitment, and aligns the desire of its employees to do fulfilling work with the company mission.
To begin creating the corporate values you want in your organization:
1. Write down the values.
2. Develop a compelling mission statement for the organization.
3. Communicate your thoughts and feelings to your entire group.
4. Ask for input.
5. Ask everyone to relate their own jobs to the mission statement. What are they contributing to the goals of the organization and how?
To sustain a vibrant corporate culture:
? Pay attention to stories and rituals within the organization. Make sure that the words you use to describe people and things in the company aren't negative. Even small rituals, like the way a meeting is begun or ended, can help solidify a corporate culture.
? Embrace diversity: make your company a place where everyone who shares the values of the firm is welcome.
? Lead by example: almost everyone wants to work for someone with a strong sense of responsibility and integrity.
? Make leadership communication a priority: a company where opinions are solicited will be in a better position to innovate.
? Use new technologies to gather data and utilize it to advantage. Measure individual performance relative to the goals of the organization. Use customer data to drive marketing strategies.
? Learn to understand the technologies yourself.
Summary of Clicks and Mortar: Passion Driven Growth in an Internet Driven World (Wiley Audio)
David S. Pottruck, president and co-CEO of Charles Schwab, and Terry Pearce, founder of Leadership Communication, are among those who believe the Net will forever change the way business is conducted--if it hasn't done so already. In Clicks and Mortar, they draw on personal experience to suggest corporate officials prepare for this new reality by refocusing their practices, principles, and passions on the real needs of a 21st-century company. The book's first section, "Culture at the Core," identifies corporate culture as today's primary driver of growth and explores ways to create, improve, and sustain it ("through language, image, and ritual") for the wired era. The book's second section, "Leadership Practices," examines the way our technology-dominated environment impacts organizational behavior and the qualities leaders must possess (personal integrity and open communication) to inspire the "breakthrough thinking" needed to thrive. The third section, "Management Practices," investigates basic tools like measurement, marketing, and customer relations and describes how they can be updated for this brave new cyberworld. An additional chapter brings together eight business and academic players, including Microsoft's Steve Ballmer and Novell's Eric Schmidt, to speculate on the future of commerce. If you're not afraid to use "organizational transformation" and "personal change" in the same sentence, you'll find value here. --Howard RothmanSchwab co-CEO David Pottruck teams up with leadership master Terry Pearce to show what it takes to build a high-growth organization in todays electronic environment.
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