Change Management Through Communications -- Lessen Anxiety, Then Improve Innovation And Corporate Performance

Change Management Through Communications -- Lessen Anxiety, Then Improve Innovation And Corporate Performance
by Beverly Goldberg

Change Management Through Communications -- Lessen Anxiety, Then Improve Innovation And Corporate Performance
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Book Summary Information

Author: Beverly Goldberg
Edition: Digital
Audio: English (Published)
Format: Download: PDF
Published: 2001-12-10
ISBN: N/A
Number of pages: 13
Publisher: BrownHerron

Book Reviews of Change Management Through Communications -- Lessen Anxiety, Then Improve Innovation And Corporate Performance

Book Review: Not Just Theory - Practical Too!
Summary: 5 Stars

The author does an excellent job of blending the current and classic theories on change management and organizational learning with practical examples of how to actually successfully implement an organization-wide change initiative -- no small task. This is a great tool for managers, team leaders, executives or anyone else involved in an organization that is undergoing some kind of change (and aren't they all!). I especially appreciated the emphasis on training and communication throughout the entire system before, during and after the initiative -- as in my experience, this is absolutely critical to success.

Summary of Change Management Through Communications -- Lessen Anxiety, Then Improve Innovation And Corporate Performance

Because change takes place so quickly today, the classic change management techniques that helped organizations institutionalize change in the past are no longer adequate. Author Beverly Goldberg asserts that the three major steps in a traditional change management program -- unfreezing, changing, and refreezing -- should be replaced by new stages -- the static stage, the fluid stage, and the dynamic stage. In this InDepth she helps you set about creating a change methodology by focusing on the communications in your organization. She outlines the goals, tools, and best solution for an organization faced with change. InDepth is a BH SmartDoc designed to take a major workplace challenge and make it manageable. Each InDepth offers a rigorous analysis of a critical business issue. BH SmartDocs are published by BrownHerron Publishing and are sold exclusively by Amazon.com.
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