Casino Management: A Strategic Approach
by Kathryn Hashimoto
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Book Summary Information
Author: Kathryn HashimotoEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-01-07
ISBN: 0131926721
Number of pages: 432
Publisher: Prentice Hall
Book Reviews of Casino Management: A Strategic Approach
Book Review: Manditory Read for Anyone Interested in Casino Management
Summary: 4 Stars
This is a book that is best appreciated by someone really interested in casino management. The author and the contributors did a very good job describing how today's casinos are operated and why. I would recommend it for anyone wanting to learn about the casino industry. I also found that my non-casino business background very helpful in identifying all the common factors between the gaming industry and other industries. They are not that far apart.
Summary of Casino Management: A Strategic Approach
Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions. Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the book, special emphasis is placed on strategic market planning and the connection between entertainment and industry.Hospitality, Travel & Tourism Books
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