Cars and People: How to Put the Two Together by Ziegler
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Book Reviews of Cars and People: How to Put the Two Together
Book Review: You love it or you hate it. I've read it! I'm a lover.
Summary: 5 Stars
It's easy to see (and read) that many reviewers have not read this wonderful book. They were able to read the above download description (which is not part of, or belong to this title) which amazon must have posted in error. As for me? Well, I DO sell cars. I AM a professional. My numbers HAVE improved since reading and implementing many of the authors ideas. Sure, this book is not cookie cutter material. Then again, if it were, perhaps it wouldn't be as profound or timely as it is.
The author goes to great lengths to "sell" the reader by using his own selling techniques; planting seeds as he tells stories that teach us. I remember the words of Arlo Guthrie when he said, "you can't have a light without a dark to stick it in."
To this I add that you cannot understand how to sell in every situation when you don't know how to sell in the clutch. I, for one, have been with my back against the wall often. It is the nature of our buiness to have carrots placed just out of our reach. The manufacturer does this to the dealers all the time. We do it to the salesman, just as often. The end of the month comes and we need that one more car.
When salesmanship becomes neccessary then this book will help, absolutely. I AM AN AUTO DEALER. I HAVE READ THIS BOOK. I WOULD hire the author every day of my life. Ignore all these reviews (even mine). Some have been written by jealous or mislead folks who have not read it. Buy it and read it yourself. This is America. Have your own say. Make up your own mind.
Book Review: Learn what you are capable of. Make the money you deserve.
Summary: 5 Stars
I wanted a change. The kids are in school and I found myself bored. After reading the ads every day, cleaning the house for the billionth time and seeing the same people who I don't actually get along with yet they passify my time, I decided to do something about it. I took a job selling cars at the begining of the school year (August 2004). I didn't do poorly, but I was lost. Being a female, nobody would help me. Maybe it was being a new salesperson. I found a website that offered this book, read it and filled in the blanks. There is so much information that isn't spoken in the car business. I was thinking of quiting after the first month when I picked this book up. Not only didi I finish the month of September strong, my October I was the top sales person. Everybody wants to know what "my secret" is. I just told them that I listen well. I'll tell you, though, this book is it. Clear, clean, usable, friendly read. If you are now in the car business or have ever wanted to change careers to try something new, buy this book before you do anything else. Read the book as it tells you some things I wish I knew before I took the job at the dealership I am at now. Then, make the leap. Buy the book and make the leap the same month. Good luck and see you on a dealer trade!Book Review: Powerful. Clever. Direct. Polished.
Summary: 5 Stars
This book came to me like no other form of sales training I have run across. By fax from a peer at another dealership, in the middle of a hectic day, I read "Man! Buy this book. . ." They say word of mouth is the best form of advertising. They are right. Here I have been in the auto business for quite some time. I haven't found a "book" worth the paper it had been printed on prior. Then my friend says he has and I go ahead and pick up a copy. All I can say it "WOW!" It's not new and improved. It's exactly what we do, but the insight as to how and when and why we do the things we do, brings the subconscious together with the consious and I am shutting deals with simple statements, unaware how I didn't "know" this stuff before. Now it's on the tip of my tongue and each phrase or story I repeat as if they are my own. My sales team is stronger. We just had our biggest month (a February!) in my 10 year history of running a team. I had to pick up six copies for them, so I logged on and figured I'd leave a message. You want to learn how to sell cars? Buy this book. You know how to sell cars? Buy this book. You don't think you can learn anything from a book that teaches you how to sell cars? Buy this book and you'll know if you're right.Book Review: We are in the greatest industry in the world!
Summary: 5 Stars
I've been in the automotive industry approaching 20 years. Initially, I became a "car salesman" with the idea that I would sell cars until "something better came along." I don't remember if it was my first or second paycheck that hooked me. I do know that the high I received from working the deal has grown in addiction. I am in the greatest business in the world. It's a business where we write our own paycheck. Our habits and behaviors dictate what type of sales person we are.
This book was taken from a collection of notes which I keep daily. After repeating myself to every new sales person I trained for a couple years, I finally decided to file my training agenda and notes to be used with future hires. Over ten years of sales meetings, individual role play, and working as a closer, shutting deals with some incredible characters have gone into the making of this book.
I appreciate your consideration for purchasing "Cars and People." There has not been anything available that would offer a sales person the answer as to exactly HOW to gain control of their customer or WHAT a true commitment is. Not until now.
This is our "How to Sell a Car" book. It is long over due. Enjoy!
Book Review: I've Trained Too Many Sales Professionals to Count.
Summary: 5 Stars
I've been in the automotive industry approaching 20 years. Initially, I became a "car salesman" with the idea that I would sell cars until "something better came along." I don't remember if it was my first or second paycheck that hooked me. I do know that the high I received from working the deal has grown in addiction. I am in the greatest business in the world. It's a business where we write our own paycheck. Our habits and behaviors dictate what type of sales person we are.
This book was taken from a collection of notes which I keep daily. After repeating myself to every new sales person I trained for a couple years, I finally decided to file my training agenda and notes to be used with future hires. Over ten years of sales meetings, individual role play, and working as a closer, shutting deals with some incredible characters have gone into the making of this book.
I appreciate your consideration for purchasing "Cars and People." There has not been anything available that would offer a sales person the answer as to exactly HOW to gain control of their customer or WHAT a true commitment is. Not until now.
This is our "How to Sell a Car" book. It is long over due. Enjoy!