Buzzmarketing: Get People to Talk About Your Stuff

Buzzmarketing: Get People to Talk About Your Stuff
by Mark Hughes

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Book Reviews of Buzzmarketing: Get People to Talk About Your Stuff

Book Review: A must-have book for word-of-mouth businesses!
Summary: 4 Stars

Summary of Buzzmarketing: Get People to Talk About Your Stuff

In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing-which many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff- from Miller Lite during the "Tastes Great-Less Filling" era, to American Idol's stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace.

Buzzmarketing explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy rather than just hoping for a lucky break. Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide to applying buzz to their real-world business needs.