Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
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Book Reviews of Buyology: Truth and Lies About Why We Buy
Book Review: Well written and easy to understand.
Summary: 5 Stars
Martin Lindstrom's new book Buyology is a brilliant exhibition of new technology which can be used to discover more about the human body. Lindstrom uses precise and comprehensible language and discusses some major topics which really need attention in today's constantly changing society. Overall Buyology is a thoroughly enjoyable and informational book.
I strongly encourage people who love controversial topics to read this book.
Ethan.
Book Review: Great read
Summary: 5 Stars
I think we have all been in marketing departments, and were told we are releasing a new product and everyones first feed-forward control is to "put out a marketing survey", right?
Wrong! We have thought it for years, but Buyology spelt it out, CONSUMER SURVEYS DO NOT WORK.
This is a must read book for anyone with an eye for successful marketing, as well as anyone else interested in marketing and its way forward in the future
Book Review: a delightful insight
Summary: 5 Stars
Buy ology was a great read, after seeing an interview with the author martin lindstrom on The Today show America which was very intriguing, I thought I would purchase the book.
To my satisfaction the book gave me a great insight into the world of buying and some useful tips I'll be taking on hand with my new business.
Have a read you won't be disappointed and you'll be learning a lot of useful and surprising facts.
Book Review: Ever been curious about advertisings power?
Summary: 5 Stars
Have you ever wondered how and why we are persuaded to buy products which we never initially needed after viewing a commercial or seeing a billboard? Martin Lindstrom's new book has all the answers and more about the brain's receptions to different forms of advertising. Buyology has documented evidence from some of the world's most respected neuroscientists about why consumerism is more relevant than ever. A dazzling and insightful read.Book Review: Good insight into what works and what doesn't
Summary: 5 Stars
Martin Lindstrom really seperated the good from the bad in terms of marketing techniques that work and those that don't. He gathered his research from a large survey of around 2000 people under functional MRI.
You will not regret buying this book, it will certainly change the way you view your current marketing technqiues. Lindstrom knows how to explain these technqiues through stories and examples
Peter Carr