Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
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Book Reviews of Buyology: Truth and Lies About Why We Buy
Book Review: Best neuoadvertising book ive read.
Summary: 5 Stars
Buyology is based off information gathered from numerous studies into the effects of advertising on the human brain. One of these studies conducted was by Lindstrom's company on a sample of 2018 people from across USA and Europe. Lindstrom presents some interesting facts from his finding in an writing style that makes you want to keep reading it. Its a factual book which is made like a scientific paper to bore you, Lindstrom relates each topic to a real life example and stories.
Book Review: Martin's a leader in this field.
Summary: 5 Stars
I have to admit that I have a bias about Martin Lindstrom's books. His incredibly enthusiastic line of enquiry and fascination with marketing, together with his experiences around the world make this a riveting investigation about human nature and what makes us tick (buy) when we walk into a shop. It all makes so much sense. The three years of research and academic study behind the book add a powerful understanding and legitimacy to this witty and most importantly, entertaining read!Book Review: Someting Special.
Summary: 5 Stars
Buyology is something special, it sets the benchmark in terms of decent marketing book as it reveals the truth about what consumers REALLY want. The author of this controversial hit is Martin Lindstrom, considered a marketing guru and I certainly agree. Lindstrom has based this book on a brain scan on two thousand people to study the reaction of brain stimulii to numerous advetising techniques. The results make this book a must read.
So what are you waiting for?
Book Review: WOW what a read!
Summary: 5 Stars
I have read many books on the subject matter of marketing and been very interested in the real reason we buy a certain product over another product. I found Buy ology to be a witty, controversial captivating novel that I could not stop reading. The many hours of research that author Martin Lindstrom conducted has become a fantastic observation on modern life. He provides an insight into the humans desires for materialistic objects and has proven this though research. A great read!Book Review: Intellectually challenging and enjoyable
Summary: 5 Stars
Buyology is not only intellectually challenging, factual and interesting it's humorous. The style of writing is easy to understand and very enjoyable. Buyology presents fresh insights and explanations to several styles of advertising, product placement, branding, logo etc, and why we as a society are drawn to certain products. This book is not only a must read for anyone interested in successful marketing but for everyone as part of a society which is so reliant on advertisement.