Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
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Book Reviews of Buyology: Truth and Lies About Why We Buy
Book Review: Sure fire hit!
Summary: 5 Stars
I was very doubtful with this book, I thought it was just another average book with useless information about advertising techniques. However, it was to my surprise that the information was all very informative. The book is all based of research carried upon a few thousand people under fMRI scanning. The writing style is easy flowing and well structured. You can read the book from back to front in two nights and you will absorb it all. Fantastic book and I recommend it to any small business who wants to explore other avenues of advertising.Book Review: Better than i expected
Summary: 5 Stars
This was way better than I expected, not just a typical advertising book as it is clear that the author Martin Lindstrom has thoroughly researched the ways in which marketers drill in subliminal messages through the media and the ways in which we as a society pick up on these messages. With detailed and insightful writing, buyology deserves to find an audience.
I highly recommened anyone interested in the truth of advertising and finding out the best techniques to sell products to read this book!
5 STARs!
Book Review: Explains why I buy some really stupid stuff!
Summary: 5 Stars
Lindstrom reveals some of the real truths about consumerism in todays society in his new book Buyology, these are:
- Brands and religion make consumers think the same
- Shopping is sensory, and pictures aren't enough.
- Customers say no when they really mean yes.
- Subliminal advertising is not only alive and well, it's marvelously effective
If you really want to the truth as to why you buy some ridiculous things then read this book!
Book Review: I finally found out what all the fuss is about.
Summary: 5 Stars
After listening to my friend rant on about Buyology I decided i would finally go and buy the book and read it myself. I was pleasantly surprised that she in fact was correct. I found the book to be a compelling eye opener which intrigued me deeply as we are all consumers and found the different reasons to why we desire a certain products over others captivating. Martin Lindstrom controversial ideas and theory's which are based on scientific studies are easy to understand and written in a humorous style.Book Review: Great book
Summary: 5 Stars
What a great book. I don't usually get through a book in one go, but I couldn't put it down. Buyology was an intriguing insight into why my friends buy. Ok, into why I buy too. But it's good to know that there are explanations for why I sometimes can't help myself. Mirror neurons - I've got more than your average bear I believe. At least, that's going to be my excuse from now on. Thanks to Martin Lindstrom - you've looked into my psyche, via the brains of others, and justified my predilections.