Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
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Book Reviews of Buyology: Truth and Lies About Why We Buy
Book Review: Live presentation is better than the book check out his website
Summary: 5 Stars
I was so fortunate to see Marin Speak at the Omniture Summit in Salt Lake City in February 2009. I got a copy of the book for free after the speech, but his audio visual presentation topped the book in many ways.
I would say Martin's presentation based on the content in this book stood out as the biggest take away of the whole conference. Many of the books in this space are "me too" or just add ons to existing theories about marketing. Martin and his brain scanning go in a completely different direction. His neuromarketing science is ground breaking.
Loved the stories about the Corona lime, Nokia ring tone, and cigarette smoking. The only problem is traditional marketers don't have the resources to use his findings. It was great however to see and read about the direction we are moving in the future of marketing.
Book Review: Breezy study of neuromarketing
Summary: 5 Stars
This fun, useful and occasionally scary book demonstrates that author Martin Lindstrom is both well-versed in marketing practices and deeply engaged in academic research into neuromarketing. As a result, he can discuss findings from the latest studies involving brain scans, measured attention and recall - and explain how they relate to sales and purchases. This book could be twice as long and still be hypnotic; its main weakness is that Lindstrom breezes through study after fascinating study, giving each one only a few pages. However, that said, those interested in rationality, free will or communication will find much of interest here. getAbstract recommends it to them and, of course, to anyone making sales and marketing decisions.Book Review: To Buy or Not To Buy?
Summary: 5 Stars
Curious about what ultimately determines your purchasing decisions? Then, you might want to take a peek into the "window into the human mind" created by neuromarketing: "an intriguing marriage of marketing and science." _Buyology_ offers a glimpse into the subterranean brain activity going on during the purchase-or-pass debate. Based on interesting--and often surprising--findings from Lindstrom's neuromarketing study which uses fMRI and SST (steady-state typography) to map and measure brain activty, _Buyology explores the intersection of marketing, psychology, and, neuroscience. Without being too science or marketing heavy, _Buyology_ provides intriguing insight into what really motivates us to buy. Mindful consumerism begins here.Book Review: Science Made Easy
Summary: 5 Stars
I was familiar with Martin from his last book BrandSense. I had downloaded his first chapter from his website and thought I had learned everything I could from that chapter. As a result I bought other books in its place.
After seeing him on the Today Show I decided I needed to get the book. He reinforced the message that many books are making which is 90% of our decisions come from the unconscious mind.
He took what could have been a lot of scientific info and made it easily accessible to those of us without a science packground.
I believe that fMRI will be the way marketing is designed in the future.
I know that I will never look at the color red the same way again.
Book Review: Please read this book!
Summary: 5 Stars
What a fascinating book. Here's a story about us that tells us more than we know about our own minds. The old adage "you don't know your own mind" is validated by Martin Lindstrom's exploration of it from the perspective of the consumer-marketing relationship. It's perversely comforting to know that my inexplicable changes of mind about fashions which, initially seem unappealing to me, eventually win me over. This could be my mirror neurons at work. I do want what she's having. Buyology explains its findings in the context of real life and highly recognizable situations - all the more interesting because they form a tapestry of world experience.