Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
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Book Reviews of Buyology: Truth and Lies About Why We Buy
Book Review: Well timed for the economic times we are in
Summary: 5 Stars
Chapter 7 WHY DID I CHOOSE YOU starting on page 128 is reallllly interesting because its about the power of Somatic Markers and how they relate to our childhood or adolescence, and how every day most people when shopping react in some way to a memory from childhood, be it taste, the shape of a container, colors, and simple feelings of 'comfort'.
As someone who actually dislikes spending money and finds shopping malls to be dens of torture, I loved the book, and want my friends and family to read the books so they can better be able to tell when they are being tricked into buying something they neither need,,much less want.
With the economic down turn its interesting to see how Campbells and other companies who havent lost money, are doing ads that speak of the value of their products, or comfort in times of fear.
Beginning on page 217 the author gives wonderful internet sources to check out. I also appreciate the font/print type the author choose since its very easy to read.
Book Review: A must read
Summary: 5 Stars
This is a review directed at big corporate type advertisers. READ THIS BOOK, ESPECIALLY CHAPTER 2. I never want to have to sit through another so-called movie and have brands shoved into my face the whole time. Movies as canvases for brands are yet another deception. I don't pay money to have to watch ads. I pay money to see an uninterrupted movie. Movie makers and marketers- surely you can join forces more creatively. I know movies have giant production budgets and commercial arrangements are a necessary evil. But they can be managed to bring enjoyment and wit and insight to the viewing experience. Take a look at what Martin Lindstrom has to say about context and you'll get the hint. Why spend millions on having people notice your brand (maybe) in a movie, but to notice it as an opportunistic intrusion. Good will built in this way? Nil. I also really was fascinated by the chapter on subliminal advertising. What about a book solely on this subject? You could promote it through product placement.
Book Review: More exciting than just some factual text book!
Summary: 5 Stars
Lindstrom presents interesting and factual information about marketing in a clear and concise form. He truly is the guru of advertising and marketing. His research has shown some interesting, remarkable results that most people would have never imagined. I mean who would of thought that people see the Apple symbol as some kind of religious symbol? That anti-smoking ads decrease the likelihood of a smoker to quit? and that all kinds of subliminal advertising is before our eyes such as coke bottle shaped furniture used on American idle makes us want to buy coke. It crazy! But its true.
Lindstrom delivers his facts using anecdotes, stories and well worded, easy to understand lingo which makes this book far more exciting than just some scientific paper.
Great book and i recommend it to everyone interested in advertising, marketing or just a plain old good read.
Kent
Book Review: Buy-ology - a real page turner!
Summary: 5 Stars
Martin Lindstrom has done me and everyone a huge favor by writing his book Buy-ology!! I simply loved it.
After reading this book I'm more aware of the triggers that move me to make certain purchases and why I tend to stay with the same brands year after year - and why my friends do ;-) It has been such an eye opener.
Because Mr Lindstrom combines scientific technology such as the MRI with marketing know-how I feel that the information is more informative and reliable than an ordinary survey. I also found the topics interesting, especially 'Does Sex Sell', and the comparison between religion and consumer loyalty.
Because it's written in everyday language with minimal use of scientific terms I found this book to be an easy read - a page turner, indeed.
I know I will re-read this and will pass information from it along to friends and family.
Book Review: Top marketing book.
Summary: 5 Stars
Martin Lindstrom latest installment is controversial and intriguing. Lindstrom uses short stories, anecdotes and facts based of his own research on 2000 people from both America and Europe. He raised some interesting facts about how consumers are effected by modern advertising techniques. These include...
- Anti-smoking ads don't work as they increase the likely hood of stressing the smoker into smoking more cigarettes.
- Visual advertising isn't the only advertising that works. Many large corporations rely on smell and sound to make their product more attractive.
- Successful branding is like a religion, this is shown by Apple and the marketing of their products, particularly the iPod.
A great book for small and large business interested in increasing their revenue by simply changing direction in terms of what they use for advertising.