Business Plans Kit For Dummies
by Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenck
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Book Summary Information
Author: Barbara Findlay Schenck, Peter E. Jaret, Steven D. PetersonEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2005-09-30
ISBN: 0764597949
Number of pages: 360
Publisher: For Dummies
Book Reviews of Business Plans Kit For Dummies
Book Review: I'm impressed!
Summary: 5 Stars
Yes, there are benefits to being dumb. For one, you won't feel so out of place when you buy one of those "For Dummies" books. I've added one such book to my recommended reading list for small business owners.
The book is Business Plans Kit for Dummies by Steven Peterson, PhD (no relation to the author). I sometimes wonder about this book series. Are they too rudimentary? Perhaps. However, this is the book's strength! Even though I took business management classes in school, the author gives an all-inclusive and informative walk-through of putting a powerful plan together. Using this basic approach and assuming the reader has an embryonic understanding of business ensures that your plan covers all aspects and is readable for all audiences. He introduces many critical ideas that I never got out of school.
The book never assumes you're an idiot. Rather is assumes you to be someone involved in a business that wants that business to become very successful. Whether you're starting a business or want to get your existing business on a course to victory, this book guides you through the daunting task.
Inside the back cover is a comprehensive CD containing all the forms and exercises mentioned by the author. By competing every single one of these forms, you'll gain a confidence-building knowledge of all aspects of your business - from establishing your vision to planning your exit strategy. One of my favorite aspects of the book is that he places perceptive emphasis on having a written mission, values, and vision statement. I've studied about too many failed companies that lost sight of their vision because they made important (and even seemingly unimportant) decisions that had little to do with their company's vision. Sticking to these statements has proven conclusive to the success of many well-known companies. (Read the books Built to Last and Good to Great for proof.)
I highly recommend this book for anyone in business. Don't let the title dissuade you. It's a must-read in my opinion. One thing's for sure - after reading it you won't feel nearly as dumb as when you began.
(Review adapted from [...])
Summary of Business Plans Kit For Dummies
When you?re establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well.Business Plan Kit For Dummies, Second Edition is the perfect guide to lead you through the ins and outs of constructing a great business plan. This one-stop resource offers a painless, fun-and-easy way to create a winning plan that will help you lead your business to success. This updated guide has all the tools you?ll need to:
- Generate a great business idea
- Understand what your business will be up against
- Map out your strategic direction
- Craft a stellar marketing plan
- Tailor your plan to fit your business?s needs
- Put your plan and hard work into action
- Start an one-person business, small business, or nonprofit
- Create a plan for an already established business
- Cash in on the Internet with planning an e-business
Featured in this hands-on guide is valuable advice for evaluating a new business idea, funding your business plan, and ways to determine if your plan may need to be reworked. You also get a bonus CD that includes income and overhead worksheets, operation surveys, customer profiles, business plan components, and more. Don?t delay your business?s prosperity. Business Plan Kit For Dummies, Second Edition will allow you to create a blueprint for success!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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