Building Great Customer Experiences, Revised Edition

Building Great Customer Experiences, Revised Edition
by Colin Shaw, John Ivens

Building Great Customer Experiences, Revised Edition
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Book Summary Information

Author: Colin Shaw, John Ivens
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2004-12-17
ISBN: 1403939497
Number of pages: 288
Publisher: Palgrave Macmillan

Book Reviews of Building Great Customer Experiences, Revised Edition

Book Review: Extremely apllicable!!
Summary: 5 Stars

This book helped us see the future of our company in another light. There are countless examples, graphs, and quotes that made it easy to synthesize the information and explain it to others.

I was so taken by the book, that I invited Colin Shaw (the author) to come speak to our management team. He was very down to earth and approachable.

I would highly recommend this book to anyone else looking for a real competitive differentiator.
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Summary of Building Great Customer Experiences, Revised Edition

This is an updated edition of the bestselling book by Colin Shaw and John Ivens about building and delivering great customer experiences--something far too many companies neglect. The authors show that physical execution and emotional impact of customer experiences may ultimately determine customer satisfaction and loyalty, as well as the commercial success of companies and brands. With the use of compelling examples and cases the authors show that this is key for all companies and organizations. In this revised edition they demonstrate that the customer experience has now become central to the agenda for many companies and organizations.

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