Building Findable Websites: Web Standards SEO and Beyond
by Aarron Walter
List Price:
Our Price: $23.14
You Save: $16.85 (42%)
Availability: Usually ships in 1-2 business days
Category: Book
See more book details and other editions
Book Summary Information
Author: Aarron WalterEdition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-02-23
ISBN: 0321526287
Number of pages: 240
Publisher: New Riders Press
Accessories:
- Designing with Web Standards (2nd Edition)
- Search Engine Visibility (2nd Edition) (Voices That Matter)
- Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Book Reviews of Building Findable Websites: Web Standards SEO and Beyond
Book Review: Best practices give a better user experience
Summary: 5 Stars
What makes "Building Findable Websites: Web Standards, SEO, and Beyond" by Aarron Walter so interesting to me is the simple, easy-to-implement common sense advice. In fact, I quickly updated our local web professional group website with several recommendations from the book.
Aarron covers a wide range of areas in the book, including user experience, markup, search engine optimization, and site promotion, that some people may find distracting.
However, I liked the mix of technical advice, delving into server-side settings and development and WordPress tweaking, and the more practical tips on creating content and setting up mailing lists. As Aarron points out in the first chapter, developing a findable website is the result of many aspects in web development which help your target audience find the information they seek.
It may seem a small detail, but an added bonus of the book is how the book is laid out and formatted, improving readability:
* the book lays flat with wide pages and wide margins
* line spacing is generous, and
* excellent use of text color in main content, chapter and section headings
As the sole employee of a web development company, I wear several hats as marketer, information architect, designer, coder, developer and search engine optimization analyst. Aarron's book is a great resource for improving website findability by improving the user experience.
Summary of Building Findable Websites: Web Standards SEO and Beyond
This is not another SEO book written for marketing professionals.? Between these covers you'll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:- Help more people find your site
- Help users find content within your site
- Encourage return visits
Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards + compelling content = improved findability = more successful sites
You'll find even more findability guidance on the book's companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
Web Development Books
Book Subjects
- Arts & Photography
- Audiobooks on Cassette
- Audiobooks on CD
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- e-Books
- Engineering
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Medicine
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Re-Vamp Your Business' Website
The Elements of User Experience: User-Centered Design for the Web (VOICES)by Jesse James Garrett
New Riders Press; Published: 2002-10-21; Paperback; Book
Best price: $20.68
Price in other shops:
Designing Interfaces: Patterns for Effective Interaction Designby Jenifer Tidwell
O'Reilly Media, Inc.; Published: 2005-11-21; Paperback; Book
Best price: $28.92
Price in other shops:
The Design of Sites: Patterns for Creating Winning Web Sites (2nd Edition)by Douglas K. van Duyne, James A. Landay, Jason I. Hong
Prentice Hall PTR; Published: 2006-12-24; Paperback; Book
Best price: $36.70
Price in other shops:
Designing the Moment: Web Interface Design Concepts in Action (Voices That Matter)by Robert Hoekman Jr.
New Riders Press; Published: 2008-04-18; Paperback; Book
Best price: $22.95
Price in other shops:
Building Findable Websites: Web Standards SEO and Beyondby Aarron Walter
New Riders Press; Published: 2008-02-23; Paperback; Book
Best price: $21.93
Price in other shops:
The 12 Habits of Highly Effective Web Sites, Executive Edition: Managing your PageRank and Keywords to get your product or service on Page One of search resultsby Liam Scanlan
CreateSpace; Published: 2008-04-14; Paperback; Book
Best price: $11.95
Search Engine Optimization: Your visual blueprintfor effective Internet marketing (Visual Blueprint)by Kristopher B. Jones
Visual; Published: 2008-04-07; Paperback; Book
Best price: $18.63
Price in other shops:
Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay Thereby David Viney
Nicholas Brealey Publishing; Published: 2008-05-01; Paperback; Book
Best price: $17.88
Price in other shops:
SEO: Search Engine Optimization Bibleby Jerri L. Ledford
Wiley; Published: 2007-12-17; Paperback; Book
Best price: $18.91
Price in other shops:
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversionsby Tim Ash
Sybex; Published: 2008-01-29; Paperback; Book
Best price: $15.63
Price in other shops:
Similar Books and other products
Designing Web Navigation: Optimizing the User Experienceby James Kalbach
O'Reilly Media, Inc.; Published: 2007-08-15; Paperback; Book
Best price: $19.62
Price in other shops:
Designing for the Social Web (Voices That Matter)by Joshua Porter
New Riders Press; Published: 2008-05-04; Paperback; Book
Best price: $21.79
Price in other shops:
Designing the Moment: Web Interface Design Concepts in Action (Voices That Matter)by Robert Hoekman Jr.
New Riders Press; Published: 2008-04-18; Paperback; Book
Best price: $16.94
Price in other shops:
Web Design for ROI: Turning Browsers into Buyers & Prospects into Leadsby Lance Loveday, Sandra Niehaus
New Riders Press; Published: 2007-10-27; Paperback; Book
Best price: $21.82
Price in other shops:
Advanced Web Metrics with Google Analyticsby Brian Clifton
Sybex; Published: 2008-03-31; Paperback; Book
Best price: $20.50
Price in other shops:
SEO: Search Engine Optimization Bibleby Jerri L. Ledford
Wiley; Published: 2007-12-17; Paperback; Book
Best price: $12.48
Price in other shops:
Web Analytics: An Hour a Dayby Avinash Kaushik
Sybex; Published: 2007-06-05; Paperback; Book
Best price: $16.01
Price in other shops:
Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings -- and Stay Thereby David Viney
Nicholas Brealey Publishing; Published: 2008-05-01; Paperback; Book
Best price: $16.53
Price in other shops:
Search Engine Optimization: Your visual blueprintfor effective Internet marketing (Visual Blueprint)by Kristopher B. Jones
Visual; Published: 2008-04-07; Paperback; Book
Best price: $16.85
Price in other shops:
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversionsby Tim Ash
Sybex; Published: 2008-01-29; Paperback; Book
Best price: $15.77
Price in other shops: