Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)

Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)
by John Newhouse

Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)
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Book Summary Information

Author: John Newhouse
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-01-08
ISBN: 1400078725
Number of pages: 272
Publisher: Vintage

Book Reviews of Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)

Book Review: Disorganized, boring.
Summary: 2 Stars

I think this is potentialy a very interesting topic -- Boeing vs. Airbus that is. But this author was off the mark with this book -- it was disorganized and lacked direction. It seemed like a first-draft. Also it was far too technical loaded with names and #'s that I would venture are meaningless to 90% of the book's readers. Try another book on this subject.
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Summary of Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe's Airbus overtook America's Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

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