Blue Ocean Strategy: Get the Strategic Sequence Right
by W. Chan Kim, Renee Mauborgne
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Book Summary Information
Author: Renee Mauborgne, W. Chan KimEdition: Digital
Format: Download: PDF
Published: 2004-12-16
ISBN: N/A
Number of pages: 30
Publisher: Harvard Business School Press
Summary of Blue Ocean Strategy: Get the Strategic Sequence Right
With an understanding of the right strategic sequence and of how to assess blue ocean ideas along the key criteria in that sequence, you dramatically reduce business model risk. The challenge is to build a robust business model to ensure that you make a healthy profit on your blue ocean idea. This chapter addresses the fourth principle of blue ocean strategy: getting the strategic sequence right.Book Subjects
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