Blue Ocean Strategy: Analytical Tools and Frameworks
by W. Chan Kim, Renee Mauborgne
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Book Summary Information
Author: Renee Mauborgne, W. Chan KimEdition: Digital
Audio: English (Published)
Format: Download: PDF
Published: 2004-12-16
ISBN: N/A
Number of pages: 25
Publisher: Harvard Business School Press
Summary of Blue Ocean Strategy: Analytical Tools and Frameworks
This chapter offers analytical tools and frameworks to make the execution of blue ocean strategy systematic and actionable. Effective blue ocean strategy requires risk minimization. The chapter outlines analytical approaches to execution, including the Strategy Canvas, the Four Actions Framework, and the Eliminate-Reduce-Raise-Create grid. Includes detailed examples of how companies have personalized their own strategies and unlocked new market space.General Books
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