Blink: The Power of Thinking Without Thinking
by Malcolm Gladwell
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Book Summary Information
Author: Malcolm GladwellEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Format: Large Print
Published: 2005-01-15
ISBN: 0316011789
Number of pages: 304
Publisher: Thorndike Press
Book Reviews of Blink: The Power of Thinking Without Thinking
Book Review: Amazing
Summary: 5 Stars
If you have a short attention span, these short stories, loosely tied together by a few ideas is great for you. This is my favorite book of all-time. I seriously recommend this to anyone who is fascinated by the weirdness of the human mind.
Summary of Blink: The Power of Thinking Without Thinking
A New York Times Bestselling AuthorUtilizing diverse case studies, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed.
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
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