Blink: The Power of Thinking Without Thinking

Blink: The Power of Thinking Without Thinking
by Malcolm Gladwell

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Book Summary Information

Author: Malcolm Gladwell
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2007-04-03
ISBN: 0316010669
Number of pages: 320
Publisher: Back Bay Books

Book Reviews of Blink: The Power of Thinking Without Thinking

Book Review: fascinating, however...
Summary: 4 Stars

This book was fascinating... Malcolm Gladwell can sure tell a good story and run a persuasive and provocative argument. As I was reading, I had some concerns about the implications, particularly about stereotypes and marketing, but Gladwell not only addressed them, but put them in a deeper context. An insightful read!
However...
I did get the uncomfortable sense that there may be studies or examples out there that did not agree with Gladwell's hypothesis, and that he just ignored them. I assumed he just cherry-picked the studies that would help his case. I also couldn't figure out enough ways to apply this personally to my own life and my own actions.Ultimately I am a very practical person, and I want to know what to DO with the information, not just have random facts floating around in my brain somewhere. I also was concerned about the marketing implications of this book, even after Gladwell's discussion.

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Summary of Blink: The Power of Thinking Without Thinking

In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus. BLINK displays all of the brilliance that has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life.

Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.

Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff

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