Beyond Design: The Synergy of Apparel Product Development
by Sandra J. Keiser, Myrna B. h. Garner
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Book Summary Information
Author: Myrna B. h. Garner, Sandra J. KeiserEdition: Hardcover
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-09-30
ISBN: 1563675560
Number of pages: 576
Publisher: Fairchild Pubns
Book Reviews of Beyond Design: The Synergy of Apparel Product Development
Book Review: Continuing the fashion/retail knowledge
Summary: 5 Stars
Initially, I purchased this text book because one of the authors, Dr. Myrna Garner, was a professor of mine at Illinios State University. However, upon delving into the book, I realized how exciting and informative the book is for someone who has since graduated college, and is living in the "real world" of retail. Dr Garner is still teaching via this informative text book - and it's still just as exciting to hear what she has to tell us.
Summary of Beyond Design: The Synergy of Apparel Product Development
This practical text takes students step-by-step through the preproduction processes ofapparel product development: planning, forecasting, fabricating, developing silhouettes
and specifications, pricing, and sourcing. It demonstrates how these processes must be
coordinated to get the right product to retail when consumers want it and at a price they
are willing to pay. Based on consultations with some of the most successful and innovative
firms in the fashion business, the Second Edition covers the evolving partnerships among
textile suppliers, product developers, manufacturers, and retailers as they work to develop
apparel products in today s customer-driven environment.
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