Backward Market Research
by Alan R. Andreasen
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Book Summary Information
Author: Alan R. AndreasenEdition: Digital
Audio: English (Published)
Format: Download: PDF
Published: 1985-05-01
ISBN: N/A
Number of pages: 5
Publisher: Harvard Business Review
Summary of Backward Market Research
Successful research is designed to lead to actionable conclusions. By working backward and ascertaining results before the research actually hits the field, managers are more likely to get results they can work with. Managers must tell researchers the answers they need to accomplish company goals. By determining where they want to go, and then figuring out how to get there, both managers and researchers can expect successful research.Harvard Business Review Books
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