BUSN

BUSN
by Marcella Kelly, Jim McGowen

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Book Summary Information

Author: Jim McGowen, Marcella Kelly
Edition: Paperback
Audio: English (Original Language); English (Unknown); English (Published)
Published: 2008-01-09
ISBN: 0324569890
Number of pages: 384
Publisher: South-Western College Pub

Book Reviews of BUSN

Book Review: Great Business Book!
Summary: 5 Stars

As a student who regularly fell asleep over most textbooks, I was really surprised to be able to read through this book feeling like I was reading a magazine. It was actually kind of fun. It's very well-organized, but I was able to skip around to the topics I most needed to know about in any order without feeling like I'd "missed" something. BUSN provides a very complete introduction to many business topics, and the examples and scenarios are very timely and relevant, very "now." The graphics, colors, and layouts are super too. I didn't feel like I was reading something meant for my parents. I wish more textbooks and business books were available in this format; check it out!

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Summary of BUSN

Student tested and faculty approved, BUSN breaks new ground in the Introduction to Business market, delivering a riveting design that captivates students and powerful resources that save instructors valuable time. Written by longtime Intro to Business instructors who know firsthand the needs of today's instructors and students, this unique first edition provides a more student-focused--less linear--learning model that truly engages students. Its traditional material is presented in a vibrant, very nontraditional format. More "casual magazine" than "formal textbook," this lively design will intrigue and inspire students by incorporating less dense textual material and a more visual presentation of key concepts. The graphics, page layout, and design speak specifically to today's students, enticing them to keep turning the pages. Streamlined and well balanced, the text covers all core Introduction to Business topics in a succinct 18 chapters--including a unique chapter on Business Communications. In addition, the text is unrivaled in its cohesive integration of text and supplements. Robust resources--including an extremely interactive website--help students learn to study, communicate verbally and in writing, and master chapter concepts. Helping you keep students motivated in the classroom--even if they're not business majors--BUSN provides the most efficient instructor tools available, including a syllabus builder and database of instructional material. With BUSN, your students will be prepared and engaged.

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