BCOM (with Review Cards and Printed Access Card)
by Carol M. Lehman, Debbie D. DuFrene
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Book Summary Information
Author: Carol M. Lehman, Debbie D. DuFreneEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2008-08-27
ISBN: 0324587902
Number of pages: 327
Publisher: South-Western College Pub
Book Reviews of BCOM (with Review Cards and Printed Access Card)
Book Review: Required Textbook
Summary: 4 Stars
I ordered this book because it is a required text for his college class "Writing for Business". He feels that, so far, it is a good resource book.
Summary of BCOM (with Review Cards and Printed Access Card)
BCOM, a unique book for your business communication course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With BCOM, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.General Books
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