Authenticity: What Consumers Really Want by II Pine, James H. Gilmore, B. Joseph
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Book Summary Author: B. Joseph, II Pine, James H. Gilmore Edition: Hardcover Audio: English (Original Language); English (Unknown); English (Published) Published: 2007-09-24 ISBN: 1591391458 Number of pages: 288 Publisher: Harvard Business School Press |
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Book Reviews of the Authenticity: What Consumers Really Want
Customer Review: Proud Member of Fake / Real
Summary: 5 Stars
I started the book with a "hmmm, interesting" and ended it with a "wow, fascinating." This book helped identify my business as Fake / Real (and proud of it) and helped me ensure that the maximum number of customers perceive the experiential offerings we design and create as authentic. This book will help any business embrace what they are, and perhaps more importanly, identify what they are not.