Authenticity: What Consumers Really Want
by James H. Gilmore, B. Joseph, II Pine
List Price:
Our Price: $13.47
You Save: $13.48 (50%)
Availability: Usually ships in 1-2 business days
Buy Used: from $13.30 (click here)
Category: Book
See more book details and other editions
Book Summary Information
Author: B. Joseph, II Pine, James H. GilmoreEdition: Hardcover
Published: 2007-09-24
ISBN: 1591391458
Number of pages: 288
Publisher: Harvard Business School Press
Book Reviews of Authenticity: What Consumers Really Want
Book Review: Authenticity
Summary: 5 Stars
The authors, Gilmore and Pine, present an indubitable assertion that being real in today's business world is now a necessity for continued success. The book, Authenticity, is a well-written followup to their previous work, The Experience Economy, also a must read. For those who care about serving others, it is a very understandable basis by which one can consciously formulate and conduct valuable interaction with others.
Summary of Authenticity: What Consumers Really Want
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine, rather than something fake from some phony. When deciding to buy, consumers judge an offering s (and a company s) authenticity as much as if not more than price, quality, and availability.In Authenticity, James H. Gilmore and B. Joseph Pine II argue that, to trounce rivals, companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, non-profit, education, and religious sectors, the authors show how to manage customers perception of authenticity by:
? Recognizing how businesses fake it
? Appealing to the five different genres of authenticity
? Charting how to be true to self and what you say you are
? Crafting and implementing business strategies for rendering authenticity
The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers intensifying demand for the real deal.
General Books
Book Subjects
- Arts & Photography
- Audiobooks on Cassette
- Audiobooks on CD
- Biographies & Memoirs
- Business & Investing
- Children's Books
- Comics & Graphic Novels
- Computers & Internet
- Cooking, Food & Wine
- e-Books
- Engineering
- Entertainment
- Gay & Lesbian
- Health, Mind & Body
- History
- Home & Garden
- Horror
- Law
- Literature & Fiction
- Medicine
- Mystery & Thrillers
- Nonfiction
- Outdoors & Nature
- Parenting & Families
- Professional & Technical
- Reference
- Religion & Spirituality
- Romance
- Science
- Science Fiction & Fantasy
- Sports
- Teens
- Travel
Most talked about in Peter Tashjian - WebShop.In.a.Box
The Go-Giver: A Little Story About a Powerful Business Ideaby Bob Burg, John David Mann
Portfolio Hardcover; Published: 2007-12-27; Hardcover; Book
Best price: $9.97
Price in other shops:
Bit Literacy: Productivity in the Age of Information and E-mail Overloadby Mark Hurst
Good Experience Press; Published: 2007-06-15; Hardcover; Book
Best price: $12.95
Price in other shops:
Rule the Web: How to Do Anything and Everything on the Internet---Better, Faster, Easierby Mark Frauenfelder
St. Martin's Griffin; Published: 2007-06-12; Paperback; Book
Best price: $6.40
Price in other shops:
Evolve Your Brain: The Science of Changing Your Mindby Joe Dispenza
HCI; Published: 2007-01-15; Hardcover; Book
Best price: $15.41
Price in other shops:
Designing the Obvious: A Common Sense Approach to Web Application Designby Robert Hoekman Jr.
New Riders Press; Published: 2006-10-22; Paperback; Book
Best price: $22.99
Price in other shops:
Designing Interfaces: Patterns for Effective Interaction Designby Jenifer Tidwell
O'Reilly Media, Inc.; Published: 2005-11-21; Paperback; Book
Best price: $28.94
Price in other shops:
About Face 3: The Essentials of Interaction Designby Alan Cooper, Robert Reimann, David Cronin
Wiley; Published: 2007-05-07; Paperback; Book
Best price: $9.22
Price in other shops:
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Editionby Steve Krug
New Riders Press; Published: 2005-08-28; Paperback; Book
Best price: $23.29
Price in other shops:
ASP.NET AJAX in Actionby Alessandro Gallo, David Barkol, Rama Vavilala
Manning Publications; Published: 2007-08-24; Paperback; Book
Best price: $24.99
Price in other shops:
Unleashing Web 2.0: From Concepts to Creativityby Gottfried Vossen, Stephan Hagemann
Morgan Kaufmann; Published: 2007-07-27; Paperback; Book
Best price: $31.28
Price in other shops:
Similar Books and other products
Groundswell: Winning in a World Transformed by Social Technologiesby Charlene Li, Josh Bernoff
Harvard Business School Press; Published: 2008-04-21; Hardcover; Book
Best price: $17.28
Price in other shops:
The Back of the Napkin: Solving Problems and Selling Ideas with Picturesby Dan Roam
Portfolio Hardcover; Published: 2008-03-13; Hardcover; Book
Best price: $13.44
Price in other shops:
Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behindby Bernd H. Schmitt
Harvard Business School Press; Published: 2007-12-06; Hardcover; Book
Best price: $18.32
Price in other shops:
Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)by Garr Reynolds
New Riders Press; Published: 2008-01-04; Paperback; Book
Best price: $17.34
Price in other shops:
Made to Stick: Why Some Ideas Survive and Others Dieby Chip Heath, Dan Heath
Random House; Published: 2007-01-02; Hardcover; Book
Best price: $14.07
Price in other shops:
Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Valueby Dave Ulrich, Norm Smallwood
Harvard Business School Press; Published: 2007-09-12; Hardcover; Book
Best price: $17.98
Price in other shops:
The Opposable Mind: How Successful Leaders Win Through Integrative Thinkingby Roger L. Martin
Harvard Business School Press; Published: 2007-12-04; Hardcover; Book
Best price: $16.57
Price in other shops:
Field Guide for the Experience Economyby B. Joseph Pine & James H. Gilmore
Strategic Horizons LLP; Published: 2005-06; Pamphlet; Book
Best price: $10.00
The Future of Managementby Gary Hamel, Bill Breen
Harvard Business School Press; Published: 2007-10-09; Hardcover; Book
Best price: $15.14
Price in other shops:
The Experience Economy: Work Is Theater & Every Business a Stageby B. Joseph Pine, James H. Gilmore
Harvard Business School Press; Published: 1999-04; Hardcover; Book
Best price: $12.36
Price in other shops: