Advertising: Concept and Copy, Second Edition
by George Felton
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Book Summary Information
Author: George FeltonEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2006-01-19
ISBN: 0393731596
Number of pages: 256
Publisher: W. W. Norton & Company
Book Reviews of Advertising: Concept and Copy, Second Edition
Book Review: One of the best books on advertising.
Summary: 5 Stars
I have a huge library of books on advertising and copywriting, and I have to say, that this is one of my favorite books of all.
This and Hey Whipple top my list, although this is written more of in a textbook format than the other book. I can't understand why that other teenage review would give a negative review of this book, especially if he didn't understand it. Teenagers know everything, and when they don't understand something they put it down I guess.
Either way I can't stress enough how much i've learned from this book. It's a must-have, I repeat must-have if you are working in advertising today.
Summary of Advertising: Concept and Copy, Second Edition
How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.
Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & whiteGraphic Design Books
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