Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
by Jim Avery, Bruce H. Bendinger

List Price: $32.75
Our Price: $15.99
You Save: $16.76 (51%)
Availability: Usually ships in 1-2 business days
Buy Used: from $0.01 (click here)
Category: Book
See more book details and other editions

Book Summary Information

Book Reviews of Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Book Review: The #1 Book for Student Ad Teams
Summary: 5 Stars

If you're competing in the AAF/NSAC, or you're in a student "campaigns" course, this book is terrific.

If you're an entrepeneur, marketer or agency person frustrated by all the buzz mumble of other books, you will find this clear and to the point. However, you may often feel like you're in class somewhere - since the tone of the book is very focused on speaking to a student audience.

It's the #1 book for what it does - if you're frustrated by some of the other books out there, you might find this useful.

Summary of Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan

Advertising Books

• Books > Subjects > Business & Investing > Marketing & Sales
• Marketing
• Professional & Technical > Accounting & Finance > Accounting
• New & Used Textbooks > Business & Finance > Marketing