Advertising Books


The Tipping Point: How Little Things Can Make a Big Difference Best Price: $5.84 "The Tipping Point - How Little Things Can Make a Big Difference" by Malcolm Gladwell...	Yes!: 50 Scientifically Proven Ways to Be Persuasive Best Price: $14.43 Yes! was a great book and I highly recommend it! I am in sales and I learned about 5 simple yet...	Sway: The Irresistible Pull of Irrational Behavior Best Price: $8.50 If you like to say "Wow", "Cool", "Check that out", "Way...	OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion Best Price: $11.25 A quick read - and yet it has been said before. As disturbing as the subject matter maybe for...	Marketing Metrics: 50+ Metrics Every Executive Should Master Best Price: $23.99 While most of these metrics are true, they are not always relevant. I guess if you use it as a...



Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Best Price: $24.87 Since graduating with a communication design bachelor, I have felt I missed out on the...	Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) Best Price: $14.01 When I first read this book, I was thrilled to apply what the book said. But only to find that I...	Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorder Best Price: $13.37 If you are already in business or thinking about going into business you better be using Mind...	Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know Best Price: $11.00 The difference between a satisfied customer and a loyal customer is; one MIGHT do business with...	Selling the Invisible: A Field Guide to Modern Marketing Best Price: $3.47 This book is a winner! Harry Beckwith does a masterful job of illustrating his points with...



Ogilvy on Advertising Best Price: $12.00 In my first year in marketing, chapter two of this book "how to produce advertising that...	The SPIN Selling Fieldbook Best Price: $7.50 This book is a 206 page powerhouse, but I want to direct you to pages 50 and 51: "The...	The Brand Gap: Expanded Edition Best Price: $13.03 every person in marketing should read this book (several times). actually, EVERYBODY should...	The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! Best Price: $5.00 Reading the 22 Immutable Laws of Marketing is a lot like eating a Twinkie. It's light and yummy,...	BrandSimple: How the Best Brands Keep it Simple and Succeed Best Price: $8.90 I can't take it anymore, I'm only on pg 73, this guy is driving me up the wall. he keeps...

Storyselling for Financial Advisors : How Top Producers Sell Best Price: $17.05 An excellent book well written and easy to read with just enough detail to be informative...	Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card Best Price: $75.00 The reason I changed it to being a fair condition is the fact that two of the chapters the pages...	The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells Best Price: $10.05 If you're a practicing copywriter and don't know what a brochure is -- ummmmm...I hate to be...	How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money Best Price: $15.59 The book is informative, but well padded to yield "book length". If properly edited...	Microtrends: The Small Forces Behind Tomorrow's Big Changes Best Price: $10.68 Mark Penn is amazing. Or rather, his method of using polls to track small trends among average...

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers Best Price: $5.95 This book changed my career - ever since reading it I've pushed the surf company that I work for...	Words that Sell, Revised and Expanded Edition Best Price: $8.64 This book is a copywriter's best friend. I don't know what I'd do without it. I use it ALL the...	Solution Selling: Creating Buyers in Difficult Selling Markets Best Price: $15.99 Excellent book. Have read two other sales books and this is my favorite. Gives information...	Diffusion of Innovations, 5th Edition Best Price: $24.95 This is a very good book for those who are trying to understand how innovations can be adopted...	The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Best Price: $12.30 Pound for Pound, this is the one. Wanted to buy "Advertising Secrets for the Written...

The 22 Immutable Laws of Branding Best Price: $7.00 Good for branding basics, but once it dives into the "new world of the Internet" it...	Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale Best Price: $4.50 I thought it was well written and insightful - yes, its somewhat dated now, but the principles...	Positioning: The Battle for Your Mind, 20th Anniversary Edition Best Price: $13.74 Nutshell review - an excellent insight into marketing and advertising problems facing all...	It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book Best Price: $3.58 To all of those readers who are incredibly unsatisfied with this book: LIGHTEN UP!!!! This...	The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. Best Price: $4.84 ... and it will be misleading for those, who are acutally not interested to build the business,...

Integrated Advertising, Promotion, and Marketing Communications (3rd Edition) Best Price: $68.42 I have enjoyed this book. In most cases I can skim the sections I know, skipping examples, and...	Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) Best Price: $15.65 Jon Steel is a fine writer and a brilliant salesman. If you read this and make notations...	Selling To VITO (The Very Important Top Officer) Best Price: $5.22 All too frequently, sales reps waste tremendous amounts of time presenting to people who only...	Advertising and Integrated Brand Promotion Best Price: $27.25 I have this as a reference book and I just love it. It's great to have in your personal design...	A Technique for Producing Ideas (Advertising Age Classics Library) Best Price: $3.24 Just excellent! And, such a beautiful language too, like a poem! Read it, love it!

Creative Advertising, Second Edition Best Price: $24.78 I expected this book would contain some cool ads and lots of boring text about advertising. I...	Contemporary Advertising Best Price: $114.98 This is not only contemporary, but comprhensive. An excellent text that covers the range of...	Advertising: Principles and Practice (7th Edition) (Advertising: Principles and Practice) Best Price: $35.00 Great price for a textbook, although they are rediculously overpriced to begin with. Very fast...	Tom Hopkins Audio Sales Collection Best Price: $8.21 Twentysix years ago I went throught the complete Hopkins Master Selling book and tapes several...	The AdSense Code: What Google Never Told You About Making Money with AdSense Best Price: $14.44 I purchased Joel's book after reading "Blogging Heroes" and am glad that I did. Now...

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results Best Price: $3.48 I facilitate a biz book club for a women's organization and we chose "Hug Your...	The Psychology Of Selling: The Art of Closing Sales Best Price: $10.56 This is a great way to get over some of the hang ups we have about selling to people. It is...	Truth, Lies and Advertising : The Art of Account Planning Best Price: $22.20 The book was great and really gave me a breakdown of the different parts of the agency and how...	The Big Red Fez: How To Make Any Web Site Better Best Price: $6.68 This is a book for business owners, decision makers, people who hire Web designers, Web...	Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas Best Price: $6.18 Need a boost to make a weak creative idea to spring and communicate? Here you find phrases...

How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets Best Price: $16.31 I have always been inspired by Tom. Never have I read a better, more helpful and concise book. ...	ProActive Sales Management: How to Lead, Motivate, and Stay Ahead of the Game Best Price: $12.95 This is such a great read! The tools given were very useful and easy to implement. I definitely...	Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Future of Business Series) Best Price: $7.49 I read the book cover to cover waiting for the ah-ha to hit me. It never did. Maybe I'm too...	The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation Best Price: $15.98 One might wonder how long a book having to do with online advertising strategy will last,...	Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy Best Price: $11.88 Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy is a useful book...

Major Account Sales Strategy Best Price: $10.45 In it's day this would rate six stars out of five, but it's been superseded by "Selling is...	Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients Best Price: $5.31 HEALTHY, WELL PEOPLE DO NOT MAKE DOCTORS RICH. THEY DO NOT MAKE DRUG COMPANY "CEO'S"...	Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series) Best Price: $11.07 After more than 45 years in the agency business I feel very qualified to say "Sullivan, you...	How Customers Think: Essential Insights into the Mind of the Market Best Price: $10.10 Disappointing. If you have read some bestsellers touching on with recent findings in...	Retail Business Kit for Dummies Best Price: $11.41 I recently opened a small shop in an antiques mall and found this book to be quite helpful. The...

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications Best Price: $102.50 This is one of the best textbooks I've used while pursuing my MBA. Instead of being mired in...	The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan Best Price: $12.47 This book is primarily a compilation of material available elsewhere either in other books of...	Confessions of an Advertising Man Best Price: $10.14 This is a classic written by one of the legends of advertising. It is well written and easy to...

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See also for Advertising Books

Marketing & Sales