AdWords For Dummies (For Dummies (Lifestyles Paperback))
by Howie Jacobson
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Book Summary Information
Author: Howie JacobsonEdition: Paperback
Audio: English (Unknown); English (Original Language); English (Published)
Published: 2007-09-11
ISBN: 0470152524
Number of pages: 408
Publisher: For Dummies
Book Reviews of AdWords For Dummies (For Dummies (Lifestyles Paperback))
Book Review: Howie's Home Run!
Summary: 5 Stars
For the past few years, Perry Marshall's "The Definitive Guide to Google AdWords" has been the "King of the Hill" tutorial for serious Internet Marketers when it came to learning Google's popular pay-per-click advertising strategy.
Well move over Perry `cause there's a new sheriff in town. Dr. Howie Jacobson is now in the driver's seat with his new book "AdWords for Dummies".
This complete guide can show the absolute novice who can barely spell Google if given the first three letters, how to set up an account or it can show the most experienced marketer how to put in place their split testing program or their conversion tracking.
While the information in "AdWords for Dummies" is spot on, it's the format and style that really sets this book apart.
Wiley Publishing Inc, the books publisher has perfected the "Dummies" series format for teaching almost anything and Howie's plugged into that. He's taken the format, applied it to Google's complex and potentially confusing program and done a great job in making it understandable for everyone.
Starting from scratch, even the most inexperienced rookie following Howie's step by step approach can set up an account, establish their budget, write their first ad, select a few key words and have an initial campaign in place in a couple of hours.
But here's the amazing aspect of this approach. As Howie shows you, your feedback is immediate. Within 24-48 hours you'll have some results. Good or bad. That's when Howie steps in. He next shows you how to begin tweaking your campaign so you can begin achieving maximum response.
Where Howie really shines is STYLE. Do you remember seeing the comedian Gallagher? Remember how he always said the word style......styyyyyyyyle.....it took about five seconds it seemed. Well, that how I would say it to you if we were talking. Howie's style has got a great sense of humor and an arsenal of relatable stories. He uses both in his teaching to keep the reader's attention and to make his points seem achievable by anyone.
Why's this important you ask? Well, this topic has all the potential to be as boring and dry as Alan Greenspan talking on monetary policy. Without some styyyyyle, the readers are heading for the TV remote and/or the refrigerator.
Howie doesn't let them get away.
If you are looking to start a pay-per-click campaign on Google and have no experience then this book is for you. If you want to improve an existing campaign, this book is for you too.
Howie's hit a home run!
Summary of AdWords For Dummies (For Dummies (Lifestyles Paperback))
- AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
- This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
- Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
- Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
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